Ratings Report, 2012 November Sweep
(National Live + Same Day Program Ratings)
"Katie" is the Definitive No. 1 Freshman Syndicated Talk Show in November 2012,
Outdelivering its Nearest Rookie Competition by Strong Double-Digit Margins
"Katie" Leads the Freshman Pack for the 11th Consecutive Week this Season
During the Sweep, "Katie" Scores its Biggest Week Ever Across All Key Measures
"Katie" Posts Solid Month-Over-Month Growth in Homes, Viewers and Women 18-34
"Katie" National Ratings - 2012 November Sweep
During the 2012 November Sweep "Katie" stood as the definitive No. 1 freshman syndicated talk show, scoring its highest ratings ever and producing solid month-to-month increases.
· For the month, "Katie" led its freshman competition by double to triple-digit advantages. In fact, "Katie" beat out its nearest rookie competitor, "Steve Harvey," by 46% in Homes (1.9 vs. 1.3), by 38% in Total Viewers (2.530 million vs. 1.827 million) and by 11% in Women 25-54 (1.0 vs. 0.9).
· "Katie" has finished as TV's No. 1 new syndicated talker for 11 consecutive weeks with Households, Total Viewers and Women 25-54, standing as TV's top new syndicated talk show since 2009 on all three measures - since the debut season of "Dr. Oz."
· During the final complete Nielsen week of the sweep (w/o 11/12/12), "Katie" marked its strongest week ever with Households and Total Viewers, surpassing its previous highs set during its debut week by 5% and 8%, respectively. In addition, the show equaled its highest-ever ratings across all key Women demographics (W18-34/W18-49/W25-54).
· "Katie" posted solid month-over-month growth, building over its October 2012 delivery in Households (+6%), Viewers (+6%) and Women 18-34 (+25%).
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Rating, 10/25/12-11/21/12. October 2012 = 9/27/12-10/24/12.