or


[12/07/12 - 08:43 AM]
ABC's "Scandal" Scores Series Highs Across the Board
ABC spins the numbers for Thursday, December 6.

[via press release from ABC]

ABC's "Scandal" Scores Series Highs Across the Board

Info on ABC's Thursday, ahead of the regular press release.

Gaining week to week in viewers (+4%) and young adults (+5%), ABC marked its strongest Thursday since mid-October with regular programming on the night - since 10/18/12.

· The Net was up over the year-ago Thursday, with an all original line up, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).

Soaring over its lead-in at 9pm, ABC's Grey's Anatomy dominated its hour among Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the #1 drama of the night on each count.

Posting its best-ever young adult lead-in retention out of an original Grey's, ABC's winter final of Scandal beat CBS' Elementary for the first time in Adults 18-49 to stand as the #1 series in the 10 o'clock hour for the 2nd week running. Additionally, Scandal once again led by double to triple digits over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.

· Building for the 2nd consecutive telecast in viewers (+12%) and young adults (+14%), Scandal scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).

Quick Take for Thursday, December 6, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its Strongest Thursday with Regular Programming Since Mid-October

"Grey's" is Thursday's Dominant No. 1 Drama in Adults 18-34 and All Key Women

Hitting Series Highs Across the Board, ABC's "Scandal" Finishes as the No. 1 TV Series in its Hour for the 2nd Consecutive Week in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

Gaining week to week in viewers (+4% - 7.3 million vs. 7.0 million) and young adults (+5% - 2.2/6 vs. 2.1/6), ABC marked its strongest Thursday since mid-October with regular programming on the night - since 10/18/12.

· The Net was up over the year-ago Thursday, with an all original lineup, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).

"Grey's Anatomy" (9:00-10:00 p.m.)

Soaring over its lead-in at 9:00 p.m., ABC's "Grey's Anatomy" dominated its hour among Adults 18-34 (2.6/8) and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the No. 1 drama of the night on each count.

"Scandal" (10:00-11:00 p.m.)

Posting its best-ever young adult lead-in retention out of an original "Grey's," ABC's "Scandal" beat CBS' "Elementary" for the first time in Adults 18-49 (2.5/7 vs. 2.3/6) to stand as the No. 1 series in the 10 o'clock hour for the 2nd week running. The two shows tied the prior week. Additionally, "Scandal" once again led by double to triple digits over "Elementary" with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.

· Building for the 2nd consecutive telecast in viewers (+12% - 7.4 million vs. 6.6 million) and young adults (+14% - 2.5/7 vs. 2.2/6), "Scandal" scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, National Live + Same Day Program Ratings, 12/06/12.





  [december 2012]  
S
M
T
W
T
F
S
      


· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· SCANDAL (ABC)





most recent ratings | view all posts
[11/14/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC in Front
The Alphabet's annual presentation is on par with a year ago among adults 18-49.

[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.

[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.

[11/05/19 - 08:25 AM]
Monday's Broadcast Ratings: FOX, NBC Share Demo Crown
Said duo and ABC all finish in a tight race among adults 18-49.

[11/04/19 - 08:10 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign
NBC once again takes home top honors in total viewers and adults 18-49.

[11/03/19 - 10:17 AM]
Saturday's Broadcast Ratings: ABC, College Football Lead Demo Race
The Alphabet tops the charts among adults 18-49 while CBS is the most-watched network overall.

[11/02/19 - 08:31 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Returns on Top in Demos
FOX's weekly telecast claims the adults 18-49 crown while CBS is the most-watched network.

[11/01/19 - 08:14 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Top Halloween
The network's NFL coverage cruises to victory in total viewers and adults 18-49.