or


[12/12/12 - 08:33 AM]
Style Media Delivers Its Best Year Ever in W18-49 and W18-34
Style spins the numbers for the year to date.

[via press release from Style]

STYLE MEDIA DELIVERS ITS BEST YEAR EVER IN W18-49 AND W18-34

STYLE MEDIA DELIVERS ITS BEST YEAR EVER IN W18-49 AND W18-34

Network Records Best Fourth Quarter Ever Across All Key Demos With "Giuliana & Bill" Delivering Its Most Watched Season in History

StyleNetwork.com Registers Double Digit Growth Since the Network Rebrand And Scores Its Best Day in History

LOS ANGELES - December 12, 2012 -Style Media marked its highest rated year ever in 2012 in W18-49 and W18-34, while also delivering its youngest and most diverse audience to date, according to Nielsen. As part of NBCUniversal's portfolio, which boasts the Most Watched Cable Entertainment networks, Style underwent a major network rebrand both on-air and online in 2012. The network's record ratings were driven by +14% growth among W18-34 year-over-year. Propelled by its strong original programming, Style is among the Top 10 fastest growing ad-supported cable networks in W18-34 for 2012. The network also capped the year by garnering its best fourth quarter ever among its targeted demos of W18-49 and W18-34. Style now boasts nearly 77 million subscribers while lowering its median age by more than two years to 37.

Style's 2012 growth was fueled by the success of its popular original series "Giuliana & Bill," "Jerseylicious" and "Big Rich Texas." "Giuliana & Bill" saw its most watched season in the program's five-season history among total viewers, up +16% over the prior season. Additionally, the fourth season premiere of "Jerseylicious" delivered the network's most watched telecast of 2012, with 668,000 total viewers, while the third season premiere of "Big Rich Texas" delivered the series' most watched season premiere up +29% among total viewers over the prior season premiere.

"It has been an incredible year of growth for Style, with double-digit increases in both viewership and online traffic," said Salaam Coleman Smith, President, Style Media. "We plan to keep up the momentum in 2013, with the launch of "Styled to Rock" executive produced and starring multi-Grammy winner Rihanna and other category-defining programming that speaks to young and diverse audiences passionate for Style's content across multiple platforms."

Style's digital properties also posted impressive gains this year with StyleNetwork.com delivering double-digit growth since its rebrand in June, with the month of November up +43% in unique visitors and +33% in page views (5.3 million) since January 2012, according to Omniture. Additionally, since the site's adaptive redesign, StyleNetwork.com delivered its best day ever on November 13, more than quadrupling the site's previous benchmark. Style's social media sites attracted more than 3.5 million followers with @StyleQuickTips and the "Tia & Tamera" Facebook page reaching nearly one million fans each in 2012. In September at New York Fashion Week, the network launched StyleCandy, a new fashion and beauty multi-platform content initiative with DailyCandy and Old Navy as its official launch sponsor. Style's momentum in the marketplace as continued with double-digit revenue growth exceeding expectations. The network saw growth in key categories such as auto and home with new advertisers Lexus, Subaru and Home Depot, to name a few.

Source: Nielsen, NPM - Best Year Ever (Imp) & Youngest (P2+ Med Age) Prime M-Su 8P-11P 2012 YTD (12/26/11-12/04/12) Live + 7 blended with L+SD from 11/19/12-12/04/12 ranked against Annual Style Historical Averages dating back to 2004; Annual Growth Prime M-Su 8P-11P 2012 YTD (12/26/11-12/04/12) Live + 7 blended with L+SD from 11/19/12-12/04/12 vs. Prior Year (12/27/10-12/25/11) Live + 7; 4Q12 (10/01/12-12/04/12) Live + 7 blended with L+SD from 11/19/12-12/04/12 ranked against Quarterly Style Historical Averages dating back to 2004; Quarterly Growth Prime M-Su 8P-11P4Q12 TD (10/01/12-12/04/12) Live + 7 blended with L+SD from 11/19/12-12/04/12; Top 10 Growth in W18-34 (YOY) based on 60M+ subscriber qualifier of all Ad-Supported Cable Networks, Prime M-Su 8P-11P 2012 YTD (12/26/11-12/02/12) Live + 7 blended with L+SD from 11/19/12-12/02/12; Giuliana & Bill S5 TD (04/03/12-12/04/12) ranked against all seasons dating back to 2009 and growth compared to Prior Season(7/18/11-9/26/11) L+SD P2+ Imp; Jerseylicious S4 Premiere (2/19/12) ranked against all Style telecasts 2012 YTD (12/26/11-12/04/12) L+SD P2+ Imp; Big Rich Texas S3 Premiere (10/7/12) vs. Prior Season Premiere (2/19/12). Omniture, SiteCatalyst - Growth November 2012 Monthly Unique Visitors & Page Views vs. January 2012. Social Media Followers - November 2012 Month End Internal Report. Nielsen, Live 7, 12/26/11-11/18/12, Prime/ MSu 8p-11p, adults 18+ Ad-supported Cable Entertainment networks by media company.





  [december 2012]  
S
M
T
W
T
F
S
      


· BIG RICH TEXAS (STYLE)
· GIULIANA & BILL (E)
· JERSEYLICIOUS (STYLE)
· TIA & TAMERA (STYLE)









most recent ratings | view all posts
[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.

[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.