[12/14/12 - 01:45 PM]
truTV's "Impractical Jokers" Draws 1.8 Million for Season 2 Premiere Night
truTV spins the numbers for Thursday, December 13.

[via press release from truTV]

truTV's "Impractical Jokers" Draws 1.8 Million for Season 2 Premiere Night

Hit Series Scores Double-Digit Growth Over Last Year's Series Launch

truTV's hidden-camera prank series Impractical Jokers returned for its second season last night, garnering 1.8 million viewers with back-to-back episodes. The 10 p.m. premiere averaged 1.7 million viewers and outperformed last year's series launch by +11%. The 10:30 p.m. episode grew even more, drawing 1.9 million viewers, a +11% boost over the 10 p.m. episode. Last night's episodes also drew a remarkably young median age of only 32.

Impractical Jokers Season 2 Premiere Night

10 p.m. Episode
Total Viewers: 1.7 million (+11% compared to Dec. 15, 2011, series launch)
Adults 18-34: 584,000 (+18%)
Adults 18-49: 1.1 million (+24%)
Men 18-34: 294,000 (+3%)
Men 18-49: 591,000 (+15%)

10:30 p.m. Episode
Total Viewers: 1.9 million (+11)% compared to last night's 10 p.m. season premiere)
Adults 18-34: 709,000 (+21%)
Adults 18-49: 1.2 million (+14%)
Men 18-34: 419,000 (+43%)
Men 18-49: 729,000 (+23%)

10 & 10:30 p.m. Episodes
Total Viewers: 1.8 million
Adults 18-34: 647,000
Adults 18-49: 1.2 million
Men 18-34: 357,000
Men 18-49: 660,000
Median Age: 32

About Impractical Jokers

truTV's Impractical Jokers premiered to critical acclaim in December 2011 and quickly became one of the network's biggest hits, especially among young adults. The series follows four friends - Joe, Sal, Murr and Q - as they dare one another to complete over-the-top challenges in public. Their antics are captured on hidden camera, complete with the unsuspecting public's amused, confused, or flabbergasted reactions. After each new dare, the guys are graded to determine who succeeded under pressure and who collapsed in defeat. The joker with the lowest score at the end of that week's episode must then face a mortifying challenge with truly humiliating consequences.

In conjunction with the season 2 launch of Impractical Jokers, truTV launched a brand new mobile app for the iOS and Android platforms. With the free truTV Impractical Jokers app, fans can now take their favorite pranksters with them wherever they go. The app's many features include extensive video clips, social media connections, a special doodle pad and, in a digital first, the chance to talk directly with the guys themselves through an exclusive hotline.

Impractical Jokers is produced for truTV by NorthSouth Productions (Say Yes to the Dress), with Charlie DeBevoise and Mark Hickman serving as executive producers.

Connect with Impractical Jokers Website: http://www.trutv.com/shows/impractical-jokers Twitter: http://twitter.com/truTVjokers | #ImpracticalJokers Facebook: http://facebook.com/impracticaljokers

About truTV

truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers, Operation Repo, South Beach Tow, Black Gold and World's Dumbest..., as well as the acquired hit Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

  [december 2012]  


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