[12/18/12 - 07:41 AM]
NBC Is Up Versus the Same Week Last Year by 15% in 18-49 and by 17% in Total Viewers
NBC spins the numbers for the week of December 10-16.

[via press release from NBC]

For week 12, NBC is up versus the same week last year by 15% in 18-49 (2.3 vs. 2.0) and by 17% in total viewers (7.3 million vs. 6.2 million).

Season to date, NBC is up 24% in 18-49, having moved from #4 at this point last year to #1 this year, and up 20% in total viewers. .

NBC's 3.1 season average is its highest rating at this point in the season in five years (since 2007).

For the Week:

* "Sunday Night Football" was the #1 primetime show of the week on ABC, CBS, NBC and Fox in adults 18-49 and total viewers, adults 18-34, adults 25-54, all key adult-male demos, women 18-34 and teens.

* NBC was up versus the same week last year in very key ratings category.

Here are "live plus same day" weekly averages for Week 12...

Week 12 Adults 18-49 vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...2.0...2.3...Up 15%
CBS...2.8...3.1...Up 11%
ABC...1.3...1.5...Up 15%
Fox...1.9...1.6...Down 16% Week 12 Total Viewers vs. Same Week Last Year
Net...Week 2011... Week 2012...Diff
NBC...6.211 million ...7.263 million...Up 17%
CBS...11.377 million...11.903 million...Up 5%
ABC...4.993 million ...5.127 million...Up 3%
Fox...5.597 million ...4.358 million...Up 22%

In 18-49 so far this season, NBC's schedule includes:

* The #1 primetime series on the broadcast networks, Sunday Night Football.

* 3 of primetime's top 5 programs on the broadcast nets (#1 "SNF," #4 "The Voice" and #5 "Revolution").

* The #1 unscripted series, The Voice.

* The #1 drama on the broadcast nets, #1 new series and #5 series overall, Revolution.

* The #1 new comedy, Go On.

* The #1 Friday series, Grimm.

Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top seven new shows of the fall in 18-49:
1. Revolution, 5.0
2. Elementary, 3.3
3. Go On, 3.2
4. Nashville, 3.1
5. New Normal, 2.6
6T. Chicago Fire, 2.4
6T. 666 Park Ave., 2.4

In addition to being up for the season by 24 percent in 18-49 (3.1 vs. 2.5), NBC is up 20 percent in total viewers (8.8 million vs. 7.4 million) and up by double-digit percentages in all other key categories.

NBC is the only network among ABC, CBS, NBC and Fox that's up versus year-ago averages in 18-49, total viewers or any other key measure.

Here are "most current" season averages thru 12 weeks...

Season to Date Adults 18-49 vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...2.5...3.1...Up 24%
CBS...3.3...2.9...Down 12%
ABC...2.6...2.5...Down 4%
Fox...3.3...2.4...Down 27%

Season to Date Total Viewers vs. Last Year
Net...Season to Date 2011... Season to Date 2012...Diff
NBC...7.369 million ...8.825 million...Up 20%
CBS...12.575 million...11.827 million...Down 6%
ABC...9.246 million ...8.739 million...Down 5%
Fox...9.059 million ...6.737 million...Down 26%

  [december 2012]  


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