or


[12/19/12 - 12:43 PM]
Disney XD Soars to Biggest Year in Network's History in Total Viewers and Across Key Kids and Boys
Disney XD spins the numbers for the year to date.

[via press release from Disney XD]

Ratings Highlights for 2012 -- Final National Ratings

Disney XD Soars to Greatest Year in its History in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics Posts 4th Consecutive Year of Gains, Soaring by Double Digits Year to Year

"Lab Rats" Premieres to Record Levels, Fast Becoming Disney XD's #1 Series; Marvel's "The Avengers: Earth's Mightiest Heroes" is Network's #1 Animated Series in Total Viewers; "Ultimate Spider-Man" #1 Animated Series Across Key Boy Demos

Disney XD 2012 Prime and Total Day

Disney XD rocketed to its biggest year in the network's history (including its 10 years as Toon Disney) with solid ratings from its growing array of original series -- most notably its top three live-action comedies , "Lab Rats," "Pair of Kings" and "Kickin' It" - in addition to the hit Marvel animated series "The Avengers: Earth's Mightiest Heroes" and "Ultimate Spider-Man." Yearly ratings records were achieved in both Prime and Total Day in Total Viewers and all key kid and boy demographics, 2-11, 6-14, 6-11 and 9-14, rising by solid margins over year-ago results.

In Prime, Disney XD delivered its biggest audience in the channel's history in Total Viewers (415,000) and across all key kid demographics: Kids 2-11 (244,000), Kids 6-11 (193,000), Kids 6-14 (246,000), Tweens 9-14 (167,000) - and across all boy demographics - Boys 2-11 (142,000), Boys 6-11 (114,000) and Boys 6-14 (148,000) and Boys 9-14 (102,000), posting solid double-digit percent increases in key demos.

· Disney XD solidly beat Nicktoons by double to triple digits across all demos, including by 58% in Total Viewers (415,000 vs. 263,000), by 62% in Kids 2-11 (244,000 vs. 151,000), by 88% in Kids 6-14 (246,000 vs. 131,000), by 89% in Kids 6-11 (193,000 vs. 102,000) and by 109% in Tweens 9-14 (167,000 vs. 80,000).

· Year to year, Disney XD surged by double digits among key demos, including by 17% in Total Viewers (415,000 vs. 356,000), by 16% in Kids 2-11 (244,000 vs. 211,000), by 17% in Kids 6-14 (246,000 vs. 210,000) and by 14% in Kids 6-11 (193,000 vs. 170,000).

In Total Day, Disney XD rose to annual highs in Total Viewers (339,000) and across all key kid demographics: Kids 2-11 (192,000), Kids 6-11 (149,000), Kids 6-14 (193,000), Tweens 9-14 (132,000) - and across all boy demographics - Boys 2-11 (108,000), Boys 6-11 (85,000) and Boys 6-14 (112,000) and Boys 9-14 (77,000), levying solid double-digit percent increases in all key breaks.

· Disney XD at least doubled Nicktoons in key demos, including Kids 2-11 (+100% - 192,000 vs. 96,000), Kids 6-14 (+124% - 193,000 vs. 86,000), Kids 6-11 (+133% - 149,000 vs. 64,000) and Tweens 9-14 (+144% - 132,000 vs. 54,000).

Programming Highlights

· Disney XD's #1 series of 2012, "Lab Rats" (2/27/12, 8:30 - 9:30 p.m.), launched as the network's #1 original series telecast of all time in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 original series premiere ever in Kids 6-11 (681,000/2.8 rating).

· Marvel's "The Avengers: Earth's Mightiest Heroes" ranked as the network's #1 animated series of 2012 in Total Viewers (847,000), with "Ultimate Spider-Man" #1 in Boys 2-11 (210,000/1.0 rating), Boys 6-14 (204,000/1.1 rating), Boys 6-11 (153,000/1.2 rating) and Boys 9-14 (131,000/1.1 rating).

· "Crash & Bernstein" gained momentum on a weekly basis and set series highs during November in Kids 6-14 (489,000), Kids 6-11 (405,000), Tweens 9-14 (344,000) and Kids 2-11 (479,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, 2012: 12/26/11-12/16/12, most current; 2011: 12/27/10-12/25/11, Live + 7; Prime: M-Su., 8:00 -11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.). Ratings for Series/Special premieres based on Live + SD; DXD series ranks based on most current.





  [december 2012]  
S
M
T
W
T
F
S
      


· AVENGERS, THE: EARTH'S MIGHTIEST HEROES (DISNEY XD)
· CRASH & BERNSTEIN (DISNEY XD)
· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)





most recent ratings | view all posts
[10/07/26 - 10:08 AM]
ESPN Studio Shows Continue Record Run with Strong September Audiences
Across ESPN's studio programming, average September viewership increased 7% year over year, continuing the strong audience trends seen throughout 2026.

[10/06/26 - 03:03 PM]
"College GameDay Built by The Home Depot" Scores Season-High Viewership from Iowa City
Plus: ABC won the Saturday noon and primetime windows in Week 5.

[10/06/26 - 02:50 PM]
FOX NFL Scores 19,149,000 Viewers in Week 4 Singleheader
Coverage was up +7% over last year's comparable delivery.

[10/06/26 - 12:01 PM]
Netflix Top 10: Week of September 28 - "East of Eden" Triumphs to the No. 1 Spot in This Week's Top 10
"Monster: The Lizzie Borden Story" claimed the No. 2 spot on the list with 5.7 million views, with a total of 32.3 million cumulative views in the three weeks since its debut.

[10/06/26 - 10:15 AM]
CBS Media Ventures Claims 8 of the Top 10 Most-Watched First-Run Syndicated Strips This Season
"The Drew Barrymore Show" delivered its highest season premiere ever in total viewers, up 21% versus last season's premiere.

[10/02/26 - 04:16 PM]
USA Sports' Fever-Aces Game 3 Coverage on USA Network and CNBC Averages 2.25 Million Viewers; Second-Best First Round Game on Record
Viewership of Fever-Aces on USA Network and CNBC peaked at 2.7 million viewers in the 11:15 p.m. ET quarter hour.

[10/02/26 - 02:49 PM]
Yankees Sweep of Red Sox on NBC & Peacock Is Most-Watched First Two Games of MLB Wild Card or Division Series Since 2004
The audience for Wednesday's night's Game 2 peaked at 9.2 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET.

[10/01/26 - 02:39 PM]
NHL on ESPN Opens Season with Year-Over-Year Viewership Growth
The Panthers-Hurricanes matchup averaged 859,000 viewers, up 16% from a year ago.

[10/01/26 - 02:18 PM]
Tuesday's Red Sox-Yankees on NBC & Peacock Is Most-Watched Game 1 Among MLB Wild Card or Division Series Since 2006
Coverage averaged 7.3 million viewers on NBC and Peacock.

[10/01/26 - 08:35 AM]
"Live with Kelly and Mark" Kicks Off Season 39 with Best Premiere Week in Three Years
"Live" has now ranked as the No. 1 talk show in syndication for 189 consecutive weeks (more than three years) across all key measures.

[09/30/26 - 04:44 PM]
"Dancing with the Stars" Sails to 7 Million Total Viewers on "Yacht Rock Night"
At 10 p.m., "R.J. Decker" hit a season high in early Live+Same Day Panel Only numbers with 3.20 million Total Viewers.

[09/30/26 - 03:27 PM]
Eagles-Bears on "Monday Night Football" Records 22.6 Million Viewers
Said audience marks the second largest Week 3 crowd in the ESPN era (since 2006).

[09/30/26 - 01:00 PM]
Historic "Big Brother" Season Hits 14.8 Billion Minutes Viewed, Up +9% from Last Year
The summer staple also saw year-over-year audience growth, averaging 5.1 million viewers in seven-day multiplatform viewing, up +8% from last summer, while ranking as the summer's most social program across all television programs (excluding sports).

[09/30/26 - 12:50 PM]
ABC's Tuesday Night Kicks Off Strong as "Dancing with the Stars" and Sophomore Drama "R.J. Decker" Each Score 10 Million Total Audience
Sophomore drama "R.J. Decker" earned a total cross-platform audience of 9.61 million, based on viewing over seven days across Hulu, Hulu on Disney+ and linear encores.

[09/30/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 21
"Neagley," "Reacher," "Sterling Point," "Off Campus," and "El Juicio" led all original series worldwide.