or


[12/19/12 - 12:43 PM]
Disney XD Soars to Biggest Year in Network's History in Total Viewers and Across Key Kids and Boys
Disney XD spins the numbers for the year to date.

[via press release from Disney XD]

Ratings Highlights for 2012 -- Final National Ratings

Disney XD Soars to Greatest Year in its History in Prime and Total Day in Total Viewers, Key Kid and Boy Demographics Posts 4th Consecutive Year of Gains, Soaring by Double Digits Year to Year

"Lab Rats" Premieres to Record Levels, Fast Becoming Disney XD's #1 Series; Marvel's "The Avengers: Earth's Mightiest Heroes" is Network's #1 Animated Series in Total Viewers; "Ultimate Spider-Man" #1 Animated Series Across Key Boy Demos

Disney XD 2012 Prime and Total Day

Disney XD rocketed to its biggest year in the network's history (including its 10 years as Toon Disney) with solid ratings from its growing array of original series -- most notably its top three live-action comedies , "Lab Rats," "Pair of Kings" and "Kickin' It" - in addition to the hit Marvel animated series "The Avengers: Earth's Mightiest Heroes" and "Ultimate Spider-Man." Yearly ratings records were achieved in both Prime and Total Day in Total Viewers and all key kid and boy demographics, 2-11, 6-14, 6-11 and 9-14, rising by solid margins over year-ago results.

In Prime, Disney XD delivered its biggest audience in the channel's history in Total Viewers (415,000) and across all key kid demographics: Kids 2-11 (244,000), Kids 6-11 (193,000), Kids 6-14 (246,000), Tweens 9-14 (167,000) - and across all boy demographics - Boys 2-11 (142,000), Boys 6-11 (114,000) and Boys 6-14 (148,000) and Boys 9-14 (102,000), posting solid double-digit percent increases in key demos.

· Disney XD solidly beat Nicktoons by double to triple digits across all demos, including by 58% in Total Viewers (415,000 vs. 263,000), by 62% in Kids 2-11 (244,000 vs. 151,000), by 88% in Kids 6-14 (246,000 vs. 131,000), by 89% in Kids 6-11 (193,000 vs. 102,000) and by 109% in Tweens 9-14 (167,000 vs. 80,000).

· Year to year, Disney XD surged by double digits among key demos, including by 17% in Total Viewers (415,000 vs. 356,000), by 16% in Kids 2-11 (244,000 vs. 211,000), by 17% in Kids 6-14 (246,000 vs. 210,000) and by 14% in Kids 6-11 (193,000 vs. 170,000).

In Total Day, Disney XD rose to annual highs in Total Viewers (339,000) and across all key kid demographics: Kids 2-11 (192,000), Kids 6-11 (149,000), Kids 6-14 (193,000), Tweens 9-14 (132,000) - and across all boy demographics - Boys 2-11 (108,000), Boys 6-11 (85,000) and Boys 6-14 (112,000) and Boys 9-14 (77,000), levying solid double-digit percent increases in all key breaks.

· Disney XD at least doubled Nicktoons in key demos, including Kids 2-11 (+100% - 192,000 vs. 96,000), Kids 6-14 (+124% - 193,000 vs. 86,000), Kids 6-11 (+133% - 149,000 vs. 64,000) and Tweens 9-14 (+144% - 132,000 vs. 54,000).

Programming Highlights

· Disney XD's #1 series of 2012, "Lab Rats" (2/27/12, 8:30 - 9:30 p.m.), launched as the network's #1 original series telecast of all time in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 original series premiere ever in Kids 6-11 (681,000/2.8 rating).

· Marvel's "The Avengers: Earth's Mightiest Heroes" ranked as the network's #1 animated series of 2012 in Total Viewers (847,000), with "Ultimate Spider-Man" #1 in Boys 2-11 (210,000/1.0 rating), Boys 6-14 (204,000/1.1 rating), Boys 6-11 (153,000/1.2 rating) and Boys 9-14 (131,000/1.1 rating).

· "Crash & Bernstein" gained momentum on a weekly basis and set series highs during November in Kids 6-14 (489,000), Kids 6-11 (405,000), Tweens 9-14 (344,000) and Kids 2-11 (479,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, 2012: 12/26/11-12/16/12, most current; 2011: 12/27/10-12/25/11, Live + 7; Prime: M-Su., 8:00 -11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.). Ratings for Series/Special premieres based on Live + SD; DXD series ranks based on most current.





  [december 2012]  
S
M
T
W
T
F
S
      


· AVENGERS, THE: EARTH'S MIGHTIEST HEROES (DISNEY XD)
· CRASH & BERNSTEIN (DISNEY XD)
· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)





most recent ratings | view all posts
[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/23/17 - 02:15 PM]
History's "The Curse of Oak Island" Delivers Series High 3.8 Million Viewers in Season Four Finale
History spins the numbers for Tuesday, February 21.

[02/23/17 - 09:00 AM]
BBC America's "Planet Earth II" Becomes Highest Rated U.S. Nature Show
BBC America further spins the numbers for Saturday, February 18.

[02/23/17 - 08:27 AM]
Wednesday's Broadcast Ratings: ABC Holds Off Demo Competition
The Alphabet's "Modern Family" remains the night's top draw among adults 18-49.

[02/22/17 - 08:39 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Charts
The Peacock once again wins the night among adults 18-49.

[02/21/17 - 08:25 AM]
Monday's Broadcast Ratings: "The Bachelor" Continues Its Demo Reign
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[02/20/17 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Wins Low Key Night in Demos
The Alphabet wins the evening among adults 18-49 with a modest 0.9 average rating.

[02/19/17 - 08:32 AM]
Saturday's Broadcast Ratings: NBC Wins Race in Total Viewers, Adults 18-49
The Peacock's "SNL Vintage" tops the night in the key demographic.

[02/18/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Both Viewers, Demos
The Eye's "Blue Bloods" leads the night in each category.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.