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[12/19/12 - 03:30 PM]
"Mega Week" Premieres of Supersized Episodes and a Much Anticipated Series Debut Takes Discovery Channel to #4 in All of Cable Prime Time for Week Ending Dec. 16
Discovery spins the numbers for the week of December 10-16.

[via press release from Discovery]

"MEGA WEEK" PREMIERES OF SUPERSIZED EPISODES AND A MUCH ANTICIPATED SERIES DEBUT TAKES DISCOVERY CHANNEL TO #4 IN ALL OF CABLE PRIME TIME FOR WEEK ENDING DEC. 16

Discovery Channel Has Best Week Ever Among Men 25-54 Ratings and Delivery

Discovery Channel's annual Prime Time week of programming titled "MEGA WEEK" aired from Dec. 10-16 and delivered mega ratings for the network, earning 1.56 HH AA% / 1.24 P25-54 AA% and 2.17 million total viewers P2+ for the week. Sneak Peek and Series Premieres of AMISH MAFIA, and Super-Sized episodes of AMERICAN CHOPPER, FAST 'N LOUD and MOONSHINERS pushed Discovery Channel to #4 in all of cable Prime Time in total viewers and set a new record for Men 25-54. Discovery Channel also beat broadcast network ABC among Men 18-49 and 25-54 for the week.

MEGA WEEK 2012 highlights included:

· Annual live event AMERICAN CHOPPER LIVE: THE REVENGE was the #1 cable program on Tuesday night among Persons and Men 25-54 and 18-49, Men 18-34 and M18+ delivery. It earned a 2.77 HH rating and a 2.51 P25-54 rating delivering 3.91 million total viewers P2+.

· The sneak peek premiere of all-new series AMISH MAFIA on Tuesday night earned a 2.51 HH rating a 2.13 P25-54 rating delivering 3.41 million viewers P2+ making it the highest-rated launch ever for a Discovery series among Persons and Men 25-54, 18-49 and 18-34 delivery.

· MOONSHINERS hit a series viewership high with 3.41 million viewers Wednesday night and was the #1 cable program among Persons and men 25-54, 18-49 and 18-34 delivery, no exclusions. The series premiere of AMISH MAFIA delivered 3.64 million viewers which increased viewership and HH from the sneak peek premiere on Tuesday. The shows were the #1 and #2 cable programs among HH, P2+, P18+, Persons and Men 25-54 and 18-49 delivery.

· With the premiere of GOLD RUSH, Discovery Channel was the #1 network in all of television Friday night among Men 25-54, 18-49 and 18-34 ratings and delivery, and it out-delivered all broadcast and cable networks, including ABC, CBS, FOX, and NBC, among Men 25-54, 18-49, and 18-34 delivery.





  [december 2012]  
S
M
T
W
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· AMERICAN CHOPPER (DISCOVERY)
· AMISH MAFIA (DISCOVERY)
· FAST N' LOUD (DISCOVERY)
· MOONSHINERS (DISCOVERY)





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