Ratings Report, Week of December 17, 2012
(National Live + Same Day Program Ratings)
Leading its Nearest Competition by Wide Margins, "Katie" is
TV's No. 1 New Syndicated Talk Show for the 15th Week in a Row
"Katie" is Up for the 3rd Straight Week in Total Viewers and Stands as the
Only New Syndicated Talk Show to Build Week to Week in Key Women Demos
"Katie" Generates its Biggest Audience in 5 Weeks and
Equals its Highest-Rated Week Ever Among Women 18-34
"Katie" National Ratings - Week 15
Based on National ratings for the week of December 17, 2012, "Katie" once again earned first place among all new syndicated talk shows, leading runner-up "Steve Harvey" by substantial margins in Households (+29% - 1.8 rating vs. 1.4 rating), Total Viewers (+25% - 2.395 million vs. 1.919 million) and Women 25-54 (+25% - 1.0 rating vs. 0.8 rating).
· "Katie" finished as the No. 1 freshman talker for the 15th week in a row in Homes and Total Viewers. Overall, "Katie" is TV's biggest new syndicated talk show since 2009 - since "Dr. Oz" launched.
· Growing its overall audience for the 3rd week running (2.395 million vs. 2.388 million), "Katie" pulled in its largest Total Viewer count in 5 weeks to deliver its 2nd-most-watched week since October - since w/o 11/12/12 and 10/22/12, respectively. Additionally, the program scored double-digit week-to-week gains across all key Women demos (W18-34 +67%, W18-49 +17% and W25-54 +11%), equaling its highest-ever rating with Women 18-34. In fact "Katie" was the only freshman talker to build week over week in any of the three key Women measures.
· Of the 18 total talkers currently in the syndicated market, freshman "Katie" ranks among the top-tier across all key measures: Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.460 million) and Women 25-54 (No. 6 - 1.0 rating).
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 12/17/12. Season to date rankings based on National Most Current Program Ratings.