USA NETWORK KICKS OFF 2013 WITH HUGE NUMBERS ON NEW YEAR'S DAY WITH "LAW & ORDER: SPECIAL VICTIMS UNIT" MARATHON
The Power of Linear TV
· Best Total Day (6a-3a) performance on USA for any day of the week in P18-49 (1.2M) in three years.
· Best New Year's Day Primetime performance since 1993*
· New Year's Day SVU marathon up +35% in P18-49 (to 1.63M), +23% in P25-54 (1.535M) and +11% in total viewers (to 3.2M) in Primetime from the SVU all-day marathon on New Year's Day 2012.
(*Excluding 2007 when MONDAY NIGHT RAW aired)