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[01/05/13 - 10:00 AM]
"Dateline NBC" Is the #1 Non-Sports Telecast from 10-11 p.m.
NBC spins the numbers for Friday, January 4.
[via press release from NBC]

Friday Primetime Results:

* From 9-11 p.m. ET, Dateline NBC" averaged a 1.5/4 in 18-49 and 5.7 million viewers overall. From its first half-hour to its fourth, "Dateline" grew by 64 percent in adults 18-49 (to a 1.8 rating from a 1.1), by 60 percent in adults 25-54 (2.4 vs. 1.5) and 63 percent or 2.7 million persons in total viewers (6.9 million vs. 4.2 million).

* For its second hour from 10-11 p.m., "Dateline NBC" reported a 1.8/5 in 18-49 and 6.7 million, ranking #1 among non-sports programs on ABC, CBS and NBC (behind Cotton Bowl coverage on Fox) in adults, men and women 18-49; adults, men and women 25-54 and other key demos.

* In the 10:30 lead-in to local news, "Dateline NBC" was the #1 non-sports telecast on ABC, CBS and NBC in the key news demo of adults 25-54, delivering a 33 percent margin (with a 2.4 rating vs. a 1.8 for ABC's "20/20" and CBS's "Blue Bloods").

* At 8 p.m., an encore telecast of "Go On" averaged a 0.6/2 in 18-49 and 2.3 million viewers overall and at 8:30, a second "Go On" rebroadcast averaged a 0.6/2 and 1.9 million viewers.

In Late-Night Metered Markets Friday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.0/6; and "Jimmy Kimmel Live," 1.5/4 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/2; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.9/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/1 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2013]  
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· 20/20 (ABC)
· BLUE BLOODS (CBS)
· DATELINE NBC (NBC)
· GO ON (NBC)




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