[01/15/13 - 02:38 PM]
ABC Family's "Switched at Birth" is Monday's #1 Scripted Prime Telecast in Target Female Demos
ABC Family spins the numbers for Monday, January 14.

[via press release from ABC Family]

Ratings Highlights for Monday, January 14, 2013 Final National Ratings

"Switched at Birth" Climbs Over Season 2 Debut in Target Demos; Monday's #1 Scripted Prime Cable Telecast in Women 18-34, Women 18-49 and Females 12-34

"Bunheads" is Cable's #1 Scripted Show at 9PM in Women 18-34/Women 18-49

"Switched at Birth" (8:00 - 9:00 p.m.)

Against all original programming on the broadcast front, "Switched at Birth" posted gains in key demos and ranked as Monday's #1 scripted cable TV telecast in Prime in Women 18-34 (462,000/1.4 rating), Women 18-49 (715,000/1.1 rating) and Females 12-34 (751,000/1.6 rating), and was the #1 scripted cable TV telecast at 8 o'clock in Adults 18-34 (583,000/0.9 rating), Adults 18-49 (916,000/0.7 rating) and Viewers 12-34 (893,000/1.0 rating).

· Week to week, "Switched at Birth" was up by 13% in Adults 18-34 (583,000 vs. 517,000), by 5% in Women 18-34 (462,000 vs. 441,000), by 4% in Adults 18-49 (916,000 vs. 882,000) and by 3% in Viewers 12-34 (893,000 vs. 866,000).

"Bunheads" (9:00 - 10:00 p.m.)

For the 2nd consecutive week, "Bunheads" qualified as the #1 scripted cable TV telecast at 9 p.m. in Women 18-34 (299,000/0.9 rating) and Women 18-49 (477,000/0.7 rating).

Source: NTI, 1/14/13, U.S. ratings, Live + Same Day.

  [january 2013]  


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