[01/15/13 - 10:30 AM]
"Katie" Builds to Its Highest-Rated Week Since Mid-November
Disney-ABC Domestic Television spins the numbers for the week of December 31-January 4.

[via press release from Disney-ABC Domestic Television]

Ratings Report, Week of December 31, 2012 (National Live + Same Day Program Ratings)

"Katie" is TV's No. 1 Freshman Syndicated Talk Show for 17 Straight Weeks

Building Week Over Week by 6% in Households, "Katie" Marks its Highest Rated Week Since the Middle of the 2012 November Sweep

Of 18 Syndicated Talk Shows on the Market, "Katie" Stands Among the Top-Tier

"Katie" National Ratings - Week 17

Based on National ratings for the week of December 31, 2012, "Katie" led the freshman pack of syndicated talk shows, outdelivering runner-up "Steve Harvey" by double-digit margins in Households (+36% - 1.9 rating vs. 1.4 rating), Total Viewers (+26% - 2.498 million vs. 1.987 million) and Women 25-54 (+13% - 0.9 rating vs. 0.8 rating).

· "Katie" qualified as the No. 1 new talker for the 17th week in a row among Homes and Total Viewers. On average, "Katie" ranks as TV's top freshman syndicated talk show in 3 years - since "Dr. Oz" in 2009.

· Building week to week by 6% in Households (1.9 rating vs. 1.8 rating), "Katie" marked its highest rating since the middle of the November Sweep - since w/o 11/12/12.

· Ranked among all 18 syndicated talk shows this season, newcomer "Katie" places among the top-tier across all key measures: Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.473 million) and Women 25-54 (No. 6 - 1.0 rating).

"Katie" is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 12/31/12. Season to date rankings based on National Most Current Program Ratings 9/10/12-01/06/13.

  [january 2013]  


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