or


[01/18/13 - 08:42 AM]
ABC's "Scandal" Wins at 10pm with New Series Highs in Key Demos
ABC spins the numbers for Thursday, January 17.

[via press release from ABC]

ABC's "Scandal" Wins at 10pm with New Series Highs in Key Demos

ABC took second place on Thursday in Adults 18-49 to Fox with the 2-hour season premiere of American Idol, outdelivering NBC's original lineup on the night by 47%.

Nearly tripling its Adult 18-49 lead-in (+190%) against the second hour of Idol at 9pm, ABC's Grey's Anatomy dominated its scripted time-period competition, leading runner-up NBC by 71% with its comedies (The Office/1600 Penn). Despite facing Idol, Grey's delivered better than 90% audience retention week to week in Total Viewers (94%), Adults 18-49 (91%), Adults 18-34 (96%) and Women 18-34 (97%).

Exhibiting its best lead-in retention out of an original Grey's (91%/90%), ABC's Scandal won the 10 o'clock hour by strong margins in Total Viewers and Adults 18-49. Scandal was the #1 series in Thursday's 10pm hour for its 5th consecutive first-run telecast in Adults 18-49. Building for the 2nd straight week with Adults 18-34 (+5%) and Women 18-34 (+9%), Scandal earned new series highs in both demographics. In addition, over the course of its last 4 original airings, Scandal has delivered the series' Top 4 highest-rated telecasts ever in Adults 18-49. The ABC sophomore drama continued to improve the hour by strong double digits over an original Private Practice on the year-ago night (on 01/19/12) in viewers (+32%) and young adults (+24%).

Quick Take for Thursday, January 17, 2013 (Fast Affiliate Live + Same Day Ratings)

Nearly Tripling its Adult 18-49 Lead-in Against the 2nd Hour of "Idol," "Grey's Dominates its Scripted Competition with Over 90% Retention Week to Week

ABC's "Scandal" Wins the 10pm Hour in Viewers and Adults 18-49, While Achieving New Series Highs with Adults 18-34 and Women 18-34

Thursday Night (8:00-11:00 p.m.)

ABC took second place on Thursday in Adults 18-49 to Fox with the 2-hour season premiere of "American Idol," outdelivering NBC's original lineup on the night by 47% (2.2/6 vs. 1.5/4).

"Grey's Anatomy" (9:00-10:00 p.m.)

Nearly tripling its Adult 18-49 lead-in (+190%) against the second hour of "Idol" at 9:00 p.m., ABC's "Grey's Anatomy" dominated its scripted time-period competition, leading runner-up NBC by 71% with its comedies (2.9/7 vs. 1.7/4 for "The Office"/"1600 Penn"). Despite facing "Idol," "Grey's" delivered better than 90% audience retention week to week in Total Viewers (94%), Adults 18-49 (91%), Adults 18-34 (96%) and Women 18-34 (97%).

"Scandal" (10:00-11:00 p.m.)

Exhibiting its best lead-in retention out of an original "Grey's" (91%/90%), ABC's "Scandal" won the 10 o'clock hour by strong margins in Total Viewers (7.9 million) and Adults 18-49 (2.6/7). "Scandal" was the No. 1 series in Thursday's 10:00 p.m. hour for its 5th consecutive first-run telecast in Adults 18-49.

· Building for the 2nd straight week with Adults 18-34 (+5%) and Women 18-34 (+9%), "Scandal" earned new series highs in both demographics. Posting its 2nd highest-ever Adult 18-49 number, over the course of its last 4 original airings "Scandal" has delivered the series' Top 4 highest-rated telecasts ever.

· The ABC sophomore drama continued to improve the hour by strong double digits over an original "Private Practice" on the year-ago night (on 01/19/12) in viewers (+32%) and young adults (+24%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/17/13.





  [january 2013]  
S
M
T
W
T
F
S
  


· 1600 PENN (NBC)
· AMERICAN IDOL (FOX)
· GREY'S ANATOMY (ABC)
· OFFICE, THE (NBC)
· SCANDAL (ABC)









most recent ratings | view all posts
[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 09:26 AM]
"Live" Nearly Ties "Dr. Phil" as the Week's No. 1 Syndicated Talker in Households
Disney/ABC Domestic Television spins the numbers for the week of March 16-20.

[03/31/15 - 09:00 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Time and the Sixth in Seven Weeks
CBS spins the numbers for Sunday, March 29.

[03/31/15 - 08:44 AM]
NBC Wins Monday with "The Voice" #1 Among Big 4 Programs in 18-49 by a 52% Margin
NBC spins the numbers for Monday, March 30.

[03/31/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Tops Demos for Sixth Consecutive Week
Plus: ABC is the most-watched network for the past three weeks.

[03/31/15 - 08:30 AM]
ABC Is Monday's Most Watched Network for the 3rd Week Running
ABC spins the numbers for Monday, March 30.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.