[01/22/13 - 05:14 PM]
NBC News Tops All Television Networks for Inauguration Coverage
NBC spins the numbers for Monday, January 21.

[via press release from NBC]


JANUARY 22, 2013 -- NBC News, America's leading news organization, was the most-watched broadcast or cable television network for coverage of the 2013 Presidential Inauguration.

According to Nielsen Media Research, the 10am - 4:30pm ET broadcast anchored by Brian Williams drew an average of 5.081 million viewers and 1.652 million viewers aged 25-54.

*Note: These are fast national program ratings and are subject to change. All ratings exclude sustaining portions.


NBC was #1 in total viewers and all key demos among the broadcast networks.

NBC averaged 5.081 million total viewers, +38% (+1,410,000) more than CBS's 3.671 million and +30% (+1,159,000) more than ABC's 3.922 million (10am - 4:35pm ET).

In homes, NBC delivered a 3.4 rating and 8 share, topping CBS' 2.6/6 and ABC's 2.8/7.

In A18-49, NBC averaged a 1.2 rating, beating both CBS and ABC by +50% (+4 tenths).

In A25-54, NBC averaged a 1.4 rating, +27% (+3 tenths) ahead of ABC and +45% (+4 tenths) ahead of CBS

NBC averaged 1.652 million viewers A25-54, ahead of ABC's 1.290 million and CBS' 1.133 million.

Versus 2005, NBC was up +20% (+847,000) in total viewers, +33% (+3 tenths) in A18-49 and +27% (+3 tenths) in A25-54.

The live coverage featured contributions from NBC News anchors and correspondents throughout Washington, DC, including: David Gregory, Savannah Guthrie, Tom Brokaw, Chuck Todd, Lester Holt, Andrea Mitchell, Kelly O'Donnell, Luke Russert, Ron Mott, Natalie Morales, Willie Geist, Al Roker, Erica Hill, Tamron Hall, Craig Melvin, Peter Alexander, Kristen Welker, and Richard Engel, as well as numerous other interviews and contributors.

NBC News was America's top choice for reporting and analysis throughout the 2012 campaign, drawing the largest broadcast audiences for both conventions, the presidential debates, and election night.

  [january 2013]  

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