Ratings Report, Week of January 21, 2013
(National Live + Same Day Program Ratings)
Surging by Double Digits Week to Week, "Katie" Marks its Biggest Week Ever
Featuring the Exclusive First On-Camera Interview with Manti Te'o on Thursday,
"Katie" Earns the Show's Strongest-Ever Telecast Across All Key Measures
"Katie" is TV's Top New Syndie Talker for the 20th Straight Week Since its Debut
Of 18 Syndicated Talkers This Season, "Katie" Ranks Among the Top-Tier
And Stands as the Biggest Freshman Talker on the Market in 3 Years
"Katie" National Ratings - Week 20
Based on National ratings for the week of January 21, 2013, "Katie" was the No. 1 new syndicated talk show for the 20th week running (on each week since its debut), outdelivering its nearest competition, "Steve Harvey," by wide margins in Households (+38% - 2.2 rating vs. 1.6 rating) and Total Viewers (+33% - 2.915 million vs. 2.186 million).
· Surging by double-digit percentages week to week in Households (+16%), Total Viewers (+14%) and Women 25-54 (+22%), "Katie" marked its best week ever.
· On Thursday, January 24, 2013, featuring the exclusive first on-camera interview with Manti Te'o and his parents, "Katie" generated its biggest-ever telecast across all key measures, drawing an average audience of 3.790 million viewers. In fact, the show surpassed its previous highs by 22% in Homes (2.8 rating vs. 2.3 rating) and by 24% in Total Viewers (3.790 million vs. 3.060 million).
· Of 18 total syndicated talk shows on the market this season, newcomer "Katie" stands among the top-tier across all key measures: Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.520 million) and Women 25-54 (No. 6 - 1.0 rating). Overall, "Katie" is TV's top freshman syndicated talker in 3 years - since "Dr. Oz" in 2009.
"Katie" is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels, Michael Bass, Matt Strauss and Ethan Nelson and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 01/21/13. Season to date rankings based on National Most Current Program Ratings 9/10/12-01/27/13.