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[02/09/13 - 08:45 AM]
Friday's Broadcast Ratings: Soft Starts for "The Job" Premiere, "Touch" Return
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, february 8, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (6.047 million viewers, #3; adults 18-49: 1.6, #1) was the top draw on Friday with its usual mix of "Last Man Standing" (7.348 million viewers, #3; adults 18-49: 1.6, #T2), "Malibu Country" (6.186 million viewers, #5; adults 18-49: 1.3, #T6), "Shark Tank" (6.186 million viewers, #6; adults 18-49: 1.9, #1) and "20/20" (5.189 million viewers, #8; adults 18-49: 1.3, #T6).

The silver then went to NBC (6.529 million viewers, #2; adults 18-49: 1.4, #2) with a new two-hour "Dateline NBC" (7.041 million viewers, #4; adults 18-49: 1.5, #T4) followed by the relocated "Rock Center With Brian Williams" (5.506 million viewers, #7; adults 18-49: 1.3, #T6).

Next up was CBS (8.226 million viewers, #1; adults 18-49: 1.3, #3) with the bow of "The Job" (4.115 million viewers, #9; adults 18-49: 0.9, #T10) plus originals from "CSI: NY" (9.438 million viewers, #2; adults 18-49: 1.6, #T2) and "Blue Bloods" (11.124 million viewers, #1; adults 18-49: 1.5, #T4).

Meanwhile, FOX (3.765 million viewers, #4; adults 18-49: 1.0, #4) offered up the return of "Touch" (3.937 million viewers, #10; adults 18-49: 1.1, #9) and a second hour of "Touch" (3.594 million viewers, #11; adults 18-49: 0.9, #T10).

And finally, a new "Nikita" (1.416 million viewers, #12; adults 18-49: 0.5, #12) and a repeat of "The Carries Diaries" (0.639 million viewers, #13; adults 18-49: 0.3, #13) closed out the night for The CW (1.027 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), "Nikita" delivered a 0.4 rating at 8:00/7:00c and "Carrie" a 0.4 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+62.50% - Rock Center With Brian Williams (vs. 1/24/13)
+36.36% - Dateline NBC
+25.00% - Nikita
+23.08% - Last Man Standing
+18.18% - Malibu Country
+6.67% - CSI: NY
0.00% - Shark Tank
0.00% - Blue Bloods
-13.33% - 20/20

Year-to-year changes (adults 18-49):
+26.67% - Shark Tank (vs. Primetime: What Would You Do?)
+7.14% - Dateline NBC (vs. Who Do You Think You Are?/Grimm)
0.00% - Nikita
-5.88% - CSI: NY
-7.14% - 20/20
-11.11% - Last Man Standing (vs. Shark Tank)
-13.33% - Rock Center With Brian Williams (vs. Dateline NBC)
-16.67% - Blue Bloods (vs. Blue Bloods)
-18.18% - Touch - 9:00 (vs. Fringe)
-25.00% - The Job (vs. A Gifted Man)
-26.67% - Touch - 8:00 (vs. Kitchen Nightmares)
-27.78% - Malibu Country (vs. Shark Tank)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 3.0/7; and ABC's "Jimmy Kimmel Live," 2.3/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/10/12):

CBS (10.31 million viewers, #1; adults 18-49: 1.6, #1) remained the network to beat on Friday with a new "A Gifted Man" (8.81 million viewers, #3; adults 18-49: 1.2, #T9), the winter finale of "CSI: NY" (10.34 million viewers, #2; adults 18-49: 1.7, #3) and a new "Blue Bloods" (11.77 million viewers, #1; adults 18-49: 1.8, #T1).

A competitive ABC (5.23 million viewers, #3; adults 18-49: 1.5, #2) then snagged the silver with fresh installments of "Shark Tank" (5.91 million viewers, #4; adults 18-49: 1.8, #T1), "Primetime: What Would You Do?" (4.62 million viewers, #9; adults 18-49: 1.5, #T5) and "20/20" (5.16 million viewers, #8; adults 18-49: 1.4, #8).

Next up was NBC (5.32 million viewers, #2; adults 18-49: 1.4, #3) and its lineup of "Who Do You Think You Are?" (5.53 million viewers, #5; adults 18-49: 1.2, #T9), "Grimm" (5.24 million viewers, #6; adults 18-49: 1.6, #4) and "Dateline NBC" (5.18 million viewers, #7; adults 18-49: 1.5, #T5).

Meanwhile, FOX (3.29 million viewers, #4; adults 18-49: 1.3, #4) served up original installments of "Kitchen Nightmares" (3.56 million viewers, #10; adults 18-49: 1.5, #T5) and "Fringe" (3.03 million viewers, #11; adults 18-49: 1.1, #11).

And finally, new episodes of "Nikita" (1.45 million viewers, #13; adults 18-49: 0.5, #13) and "Supernatural" (1.85 million viewers, #12; adults 18-49: 0.7, #12) on The CW (1.65 million viewers, #5; adults 18-49: 0.6, #5) closed out the evening.

Week-to-week changes (adults 18-49):
+36.36% - Dateline NBC
+20.00% - Shark Tank
+14.29% - Grimm
+9.09% - Who Do You Think You Are?
+7.14% - Primetime: What Would You Do?
+6.25% - CSI: NY
+5.88% - Blue Bloods
0.00% - A Gifted Man
0.00% - Fringe
0.00% - Supernatural
0.00% - Nikita
-6.25% - Kitchen Nightmares
-17.65% - 20/20

Year-to-year changes (adults 18-49):
+80.00% - Shark Tank (vs. Be My Valentine, Charlie Brown/A Charlie Brown Valentine (Repeat))
+50.00% - Blue Bloods (vs. Blue Bloods (Repeat))
+14.29% - Grimm (vs. Dateline NBC)
+13.33% - CSI: NY
+9.09% - A Gifted Man (vs. The Defenders)
+7.14% - Dateline NBC
0.00% - Kitchen Nightmares
-6.25% - Primetime: What Would You Do? (vs. 20/20)
-12.50% - 20/20
-14.29% - Who Do You Think You Are?
-21.43% - Fringe
-22.22% - Supernatural
-44.44% - Nikita (vs. Smallville)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 2.7/6; and ABC's combo of "Nightline," 3.3/7; and "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.8/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households and a 0.5/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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