[02/12/13 - 12:31 PM]
The Hub Delivers Double- and Triple-Digit Growth for Key Original Series Versus a Year Ago and Double-Digit Growth on Saturdays Week-to-Week
The Hub spins the numbers for the week of February 4-10.

[via press release from The Hub]



LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, delivered impressive double- and triple-digit increases versus a year ago with original episodes of "Littlest Pet Shop" and "Secret Millionaires Club," as well as with primetime movies. Additionally, The Hub is up in key measurements week-to-week on Saturdays with its Saturday Girls block from 7 a.m. - 12 noon ET, and its Huboom Saturdays programming from 12-5 p.m. ET, as well as in primetime.

The Huboom Saturday block (12-5 p.m. ET) saw week-to-week ratings gains thanks to the action-packed adventures of "Animaniacs," "Transformers Rescue Bots," "Ninja Turtles: The Next Mutation," "Superman: The Animated Series," "The Super Hero Squad Show," "Transformers Prime," "Kaijudo: Rise of the Duel Masters," and "Dan Vs."

Week-to-week increases in The Hub's Saturday Girls block (7 a.m. - 12 noon ET) were driven by fan favorites, including "Strawberry Shortcake's Berry Bitty Adventures," "Care Bears: Welcome to Care-a-Lot," "Pound Puppies," "My Little Pony Friendship is Magic," and "Littlest Pet Shop."

Versus Year Ago (all times ET):

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+151%, 213,000), Kids 6-11 (+65%, 99,000), Women 18-49 (+232%, 63,000), Adults 18-49 (+197%, 104,000), Persons 2+ (+157%, 357,000) and Households (+148%, 196,000).

A new episode of the special "Secret Millionaires Club" (Sunday, 9 a.m.) earned year-to-year delivery gains among Kids 2-11 (+3%, 66,000), Women 18-49 (+40%, 28,000), Adults 18-49 (+152%, 53,000), Persons 2+ (+66%, 156,000) and Households (+61%, 121,000).

The Hub's Monday night "The Great Muppet Caper" movie (8 - 10 p.m.), earned year-to-year delivery gains among Kids 2-11 (+20%, 48,000), Women 18-49 (+250%, 35,000), Adults 18-49 (+288%, 62,000), Persons 2+ (+47%, 131,000) and Households (+52%, 99,000).

The Hub's Wednesday night "The Adventures of Rocky & Bullwinkle" movie (8 - 11 p.m.), earned delivery gains against the year-to-date average among Kids 2-11 (+41%, 55,000), Adults 18-49 (+38%, 58,000) and Persons 2+ (+25%, 146,000).

In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+28%, 50,000), Kids 6-11 (+28%, 23,000), Women 18-49 (+47%, 22,000), Adults 18-49 (+26%, 39,000), Persons 2+ (+24%, 110,000) and Households (+13%, 72,000).

In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+14%, 50,000), Women 18-49 (+15%, 30,000), Adults 18-49 (+20%, 53,000), Persons 2+ (+15%, 144,000) and Households (+13%, 94,000).

(Source: The Nielsen Company, program based dayparts, most current, 2/4/13-2/10/13 vs. 2/6/12-2/12/12, growth by delivery)

Week-to-Week (all times ET):

Versus a week ago, Huboom Saturdays (12-5 p.m.) saw delivery gains in Kids 2-11 (+29%, 106,000), Kids 6-11 (+40%, 28,000) and Boys 6-11 (+58%, 19,000).

Saturday Girls (7 a.m.-12 noon) delivered week-to-week increases in Kids 2-11 (+2%, 126,000).

"R.L. Stine's The Haunting Hour: The Series" and "Goosebumps" (Saturday, 5-7 p.m.) were up week-to-week in Kids 2-11 (+7%, 79,000) and Kids 6-11 (+39%, 50,000).

The Friday Movie, "Zathura: A Space Adventure" (9-11 p.m.) was up versus a week ago in Kids 6-11 (+20%, 91,000), Adults 25-54 (+13%, 90,000), and Women 25-54 (+36%, 53,000).

(Source: The Nielsen Company, program based dayparts, most current, 2/4/13-2/10/13 vs. 1/28/13-2/3/13, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork

  [february 2013]  


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