or


[02/12/13 - 12:31 PM]
The Hub Delivers Double- and Triple-Digit Growth for Key Original Series Versus a Year Ago and Double-Digit Growth on Saturdays Week-to-Week
The Hub spins the numbers for the week of February 4-10.

[via press release from The Hub]

HUBOOM!!!

THE HUB DELIVERS DOUBLE- AND TRIPLE-DIGIT GROWTH FOR KEY ORIGINAL SERIES VERSUS A YEAR AGO AND DOUBLE-DIGIT GROWTH ON SATURDAYS WEEK-TO-WEEK

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, delivered impressive double- and triple-digit increases versus a year ago with original episodes of "Littlest Pet Shop" and "Secret Millionaires Club," as well as with primetime movies. Additionally, The Hub is up in key measurements week-to-week on Saturdays with its Saturday Girls block from 7 a.m. - 12 noon ET, and its Huboom Saturdays programming from 12-5 p.m. ET, as well as in primetime.

The Huboom Saturday block (12-5 p.m. ET) saw week-to-week ratings gains thanks to the action-packed adventures of "Animaniacs," "Transformers Rescue Bots," "Ninja Turtles: The Next Mutation," "Superman: The Animated Series," "The Super Hero Squad Show," "Transformers Prime," "Kaijudo: Rise of the Duel Masters," and "Dan Vs."

Week-to-week increases in The Hub's Saturday Girls block (7 a.m. - 12 noon ET) were driven by fan favorites, including "Strawberry Shortcake's Berry Bitty Adventures," "Care Bears: Welcome to Care-a-Lot," "Pound Puppies," "My Little Pony Friendship is Magic," and "Littlest Pet Shop."

Versus Year Ago (all times ET):

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+151%, 213,000), Kids 6-11 (+65%, 99,000), Women 18-49 (+232%, 63,000), Adults 18-49 (+197%, 104,000), Persons 2+ (+157%, 357,000) and Households (+148%, 196,000).

A new episode of the special "Secret Millionaires Club" (Sunday, 9 a.m.) earned year-to-year delivery gains among Kids 2-11 (+3%, 66,000), Women 18-49 (+40%, 28,000), Adults 18-49 (+152%, 53,000), Persons 2+ (+66%, 156,000) and Households (+61%, 121,000).

The Hub's Monday night "The Great Muppet Caper" movie (8 - 10 p.m.), earned year-to-year delivery gains among Kids 2-11 (+20%, 48,000), Women 18-49 (+250%, 35,000), Adults 18-49 (+288%, 62,000), Persons 2+ (+47%, 131,000) and Households (+52%, 99,000).

The Hub's Wednesday night "The Adventures of Rocky & Bullwinkle" movie (8 - 11 p.m.), earned delivery gains against the year-to-date average among Kids 2-11 (+41%, 55,000), Adults 18-49 (+38%, 58,000) and Persons 2+ (+25%, 146,000).

In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+28%, 50,000), Kids 6-11 (+28%, 23,000), Women 18-49 (+47%, 22,000), Adults 18-49 (+26%, 39,000), Persons 2+ (+24%, 110,000) and Households (+13%, 72,000).

In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+14%, 50,000), Women 18-49 (+15%, 30,000), Adults 18-49 (+20%, 53,000), Persons 2+ (+15%, 144,000) and Households (+13%, 94,000).

(Source: The Nielsen Company, program based dayparts, most current, 2/4/13-2/10/13 vs. 2/6/12-2/12/12, growth by delivery)

Week-to-Week (all times ET):

Versus a week ago, Huboom Saturdays (12-5 p.m.) saw delivery gains in Kids 2-11 (+29%, 106,000), Kids 6-11 (+40%, 28,000) and Boys 6-11 (+58%, 19,000).

Saturday Girls (7 a.m.-12 noon) delivered week-to-week increases in Kids 2-11 (+2%, 126,000).

"R.L. Stine's The Haunting Hour: The Series" and "Goosebumps" (Saturday, 5-7 p.m.) were up week-to-week in Kids 2-11 (+7%, 79,000) and Kids 6-11 (+39%, 50,000).

The Friday Movie, "Zathura: A Space Adventure" (9-11 p.m.) was up versus a week ago in Kids 6-11 (+20%, 91,000), Adults 25-54 (+13%, 90,000), and Women 25-54 (+36%, 53,000).

(Source: The Nielsen Company, program based dayparts, most current, 2/4/13-2/10/13 vs. 1/28/13-2/3/13, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· DAN VS (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)
· TRANSFORMERS: PRIME (HUB)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.