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[02/18/13 - 08:57 AM]
ABC's "Once Upon a Time" and "Revenge" Build on Sunday
ABC spins the numbers for Sunday, February 17.

[via press release from ABC]

ABC's "Once Upon a Time" and "Revenge" Build on Sunday

Although airing a mix of first-run and repeat programming against all-original competition on CBS (with the Amazing Race opener) and Fox, ABC was competitive for the Sunday night lead in Adults 18-49. It was essentially a 3-way tie for #1 on the night, with each net drawing the same share and just a tenth of a rating point separating the three.

Please Note: On the holiday weekend Sunday, overall Adult 18-49 TV usage levels were down by -6% from the prior week (38.3 vs. 40.6).

During the 7 o'clock hour, ABC's America's Funniest Home Videos ranked #1 in Adults 18-49.

At 8pm opposite the season premiere of CBS' Amazing Race, ABC's Once Upon a Time was up week to week in Total Viewers (+6%) and Adults 18-49 (+5%). From 8-9pm, Once Upon a Time ran neck-and-neck with Amazing Race for the Adult 18-49 lead (pacing within 1-tenth of a rating point and tied in audience share) and won the hour with key Women (W18-34/W18-49).

During 9pm hour, ABC's Revenge built week to week in Total Viewers (+15%) and Adults 18-49 (+29%) to its best numbers since January 13, 2013. ABC sophomore Revenge beat out CBS' The Good Wife in the hour by 29% in Adults 18-49, outdelivering the CBS drama on every original matchup this season.

During the 10 o'clock hour, a repeat of the Zero Hour pilot episode from Thursday picked up an additional 3.1 million viewers, bringing its 2-telecast Live + Same Day total to 9.4 million viewers sampling the new ABC drama.





  [february 2013]  
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· AMAZING RACE, THE (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)
· REVENGE (ABC)
· ZERO HOUR (ABC)





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