TNT's Coverage of the 2013 NBA All-Star Game presented by Kia Motors Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year
TNT's exclusive coverage of the 2013 NBA All-Star game presented by Kia Motors delivered an average of 8.0 million total viewers, based on Nielsen Fast Nationals, an increase of 13 percent over 7.1 million total viewers last year. The corresponding 4.6 U.S. HH rating was up five percent compared with a 4.4 U.S. HH rating in 2012. The telecast peaked with a 5.0 U.S. HH rating from 9:30-9:45 p.m. ET.
The network's coverage of the 2013 NBA All-Star Game posted a 13 percent increase in Adults 25-54 (4,066,000 vs. 3,595,000) and a six percent improvement among Adults 18-49 (4,488,000 vs. 4,246,000). Additionally, Men 25-54 were up nine percent (2,712,000 vs. 2,493,000) and viewership among Men 18-49 increased one percent (3,061,000 vs. 3,022,000).
The 2013 NBA All-Star Game - won by the West, 143-138, behind the MVP performance of the Los Angeles Clippers' Chris Paul - garnered the highest local ratings in the following markets:
· Miami/Ft. Lauderdale - 12.6 HH rating
· San Antonio - 9.9 HH rating
· Memphis - 9.7 HH rating
· Los Angeles - 9.4 HH rating
· Oklahoma City - 8.9 HH rating
Houston, the host city of the 2013 NBA All-Star Game, ranked sixth among the metered markets with an 8.3 household rating. The city's rating was up 80 percent when compared with last year's 4.6 local market rating.
Additionally, according to Bluefin, TNT's coverage of the NBA All-Star Game generated 3.4 million comments across social platforms to become the most-discussed telecast of the week.
Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 2013 NBA All-Star Game compared to historical dates of NBA All-Star Game: 1995 through 2012. Bluefin weekly data for the week of: 02-11-13 through 02-17-2013 based on Monday through Sunday definition, total data, all platforms.