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[02/20/13 - 08:47 AM]
ABC's Tuesday is Up Year to Year and Earns 2nd Place
ABC spins the numbers for Tuesday, February 19.

[via press release from ABC]

ABC's Tuesday is Up Year to Year and Earns 2nd Place

ABC finished #2 on Tuesday in Adults 18-49 to CBS' original drama lineup, beating Fox by 6% and NBC by 64%. The Net grew over the year-ago night (also an all-original lineup) by 14% in Total Viewers and by 6% in Adults 18-49.

During the 8 o'clock hour, ABC's The Taste was up week to week in Total Viewers (+7%) and Adults 18-49 (+7%). The new ABC unscripted series built by 6% among young adults from its first half-hour to its second half hour.

During the 9 o'clock hour, ABC's The Bachelor: Sean Tells All took second to CBS' NCIS: LA in Total Viewers and Adults 18-49, nearly catching the CBS drama with young adults (pacing within 1-tenth of a rating point and tied in audience share). The ABC unscripted series ranked #1 in the hour Adults 18-34 and key Women (W18-34/W18-49). The Bachelor: Sean Tells All was up over the year-ago Tell All special by 4% in Adults 18-49 and equaled ABC's best number in the hour since November - since 11/27/12.

At 10pm, the season premiere of Body of Proof took second in its hour to CBS' Vegas, beating NBC's Smash by 3.4 million viewers and by 33% in Adults 18-49. The ABC drama ranked #1 in the hour with Women 18-49. Body of Proof increased its overall audience from the same night last year (+2%).

Quick Take for Tuesday, February 19, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's Tuesday is Up Year to Year and Takes 2nd Place on the Evening

ABC's "The Taste" Gains Over the Prior Week in Viewers and Young Adults

Nearly Catching "NCIS: LA" at 9pm in Adults 18-49, "The Bachelor: Sean Tells All" Tops the Year-Ago Special and Ties ABC's Best Number in the Hour Since November

At 10pm, ABC's Season Opener of "Body of Proof" Dominates NBC's "Smash" And Increases its Overall Audience from the Same Night a Year Ago

Tuesday Night (8:00-11:00 p.m.)

ABC (1.8/5) finished No. 2 on Tuesday in Adults 18-49 to CBS' original drama lineup, beating Fox by 6% (1.7/4) and NBC by 64% (1.1/3).

· The Net grew over the year-ago night (also an all-original lineup) by 14% in Total Viewers (6.6 million vs. 5.8 million) and by 6% in Adults 18-49 (1.8/5 vs. 1.7/5).

"The Taste" (8:00-9:00 p.m.)

During the 8 o'clock hour, ABC's "The Taste" was up week to week in Total Viewers (+7% - 4.9 million vs. 4.6 million) and Adults 18-49 (+7% - 1.6/5 vs. 1.5/4). The new ABC unscripted series built by 6% among young adults from its first half-hour to its second half-hour (1.6/5 to 1.7/5).

"The Bachelor: Sean Tells All" (9:00-10:00 p.m.)

During the 9 o'clock hour, ABC's "The Bachelor: Sean Tells All" took second to CBS' "NCIS: LA" in Total Viewers (8.1 million) and Adults 18-49 (2.6/7), nearly catching the CBS drama with young adults (pacing within 1-tenth of a rating point and tied in audience share). The ABC unscripted series ranked No. 1 in the hour in Adults 18-34 and key Women (W18-34/W18-49).

· "The Bachelor: Sean Tells All" was up over the year-ago "Tell All" special by 4% (2.5/6 on 3/5/12) in Adults 18-49 and tied ABC's best number in the hour since November - since 11/27/12.

"Body of Proof" (10:00-11:00 p.m.)

At 10:00 p.m., the season premiere of "Body of Proof" took second in its hour to CBS' "Vegas," beating NBC's "Smash" by 3.4 million viewers (6.7 million vs. 3.3 million) and by 33% in Adults 18-49 (1.2/3 vs. 0.9/2). The ABC drama ranked No. 1 in the hour with Women 18-49 (tie).

· "Body of Proof" increased its overall audience from the same night last year (+2% - 6.6 million on 02/21/12).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 02/19/13.





  [february 2013]  
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· BACHELOR, THE (ABC)
· BODY OF PROOF (ABC)
· NCIS: LOS ANGELES (CBS)
· SMASH (NBC)
· TASTE, THE (ABC)
· VEGAS (CBS)









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