or


[02/21/13 - 11:16 AM]
Royalty Reigns Over Key Competitors as "My Little Pony Friendship is Magic" Takes the Top Spot with the Special Coronation Episode
The Hub spins the numbers for the week of February 11-17.

[via press release from The Hub]

ROYALTY REIGNS OVER KEY COMPETITORS AS "MY LITTLE PONY FRIENDSHIP IS MAGIC" TAKES THE TOP SPOT WITH THE SPECIAL CORONATION EPISODE

The Hub Continues to Demonstrate Year-to-Year Growth in All Key Demos Thanks to Weekend Programming, Strong Movies, and Key Primetime Series

Proving Its Status as a Network for Children and their Families, The Hub is Tops in Co-Viewing: More Kids 2-11 Are Watching with an Adult 18-49 than Any Other Kids Cable Network

LOS ANGELES - The Hub TV Network proves why it is the fastest growing children's cable network. The special coronation episode of "My Little Pony Friendship is Magic" outperformed Cartoon Network, Nicktoons, Teen Nick, Disney XD, Nick Jr., and Sprout in a variety of demos.

Additionally, The Hub continues to demonstrate year-to-year growth in Total Day and Prime with double-digit growth in all key demos due to strong performances by "My Little Pony Friendship is Magic," "Littlest Pet Shop," "Kaijudo: Rise of the Duel Masters," "R.L. Stine's The Haunting Hour: The Series," and "Family Game Night" during the weekend, as well as the Tuesday primetime block of "Superman: The Animated Series," "Batman Beyond," and "Batman: The Animated Series," along with primetime movies, "Zathura: A Space Adventure" and "The Nightmare Before Christmas."

Also, in Total Day, The Hub is tops in co-viewing, thereby validating its status as a network for children and their families. More Kids 2-11 are watching The Hub with an Adult 18-49 than any other kid cable network, including Nickelodeon, Disney Channel, Cartoon Network, Disney XD, TeenNick, Sprout, Nick Jr., Nicktoons, Adult Swim and Nick at Nite.

"My Little Pony Friendship is Magic" Highlights:

A new episode of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m. ET) beat key competitors in numerous demographics, including the following:

- Kids 2-11, The Hub outperformed Teen Nick (+240%), Nicktoons (+136%) and Sprout (+101%).

- Girls 2-11, The Hub outperformed Nicktoons (+526%), Teen Nick (+168%), Sprout (+90%), Disney XD (+42%), Nick Jr. (+41%) and Cartoon Network (+22%).

- Kids 6-11, The Hub out-performed Sprout (+353%), Nick Jr. (+115%), Teen Nick (+37%) and Nicktoons (+9%).

- Girls 6-11, The Hub out-performed Sprout (+500%), Nicktoons (+380%), Nick Jr. (+324%), Cartoon Network (+36%) and Teen Nick (+33%).

"My Little Pony Friendship is Magic" also earned year-to-year time period delivery gains among Kids 2-11 (+111%), Girls 2-11 (+80%), Kids 6-11 (+187%), Girls 6-11 (+177%), Adults 18-49 (+139%), Women 18-49 (+216%), Adults 25-54 (+116%) and Women 25-54 (+184%).

Additional Program Highlights (all times ET):

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+56%), Kids 6-11 (+208%), Adults 18-49 (+76%), Women 18-49 (+66%), Adults 25-54 (+65%) and Women 25-54 (+53%).

Saturday's powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m. - 12 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+48%), Kids 6-11 (+138%), Adults 18-49 (+40%), Women 18-49 (+50%), Adults 25-54 (+29%) and Women 25-54 (+36%).

"Kaijudo: Rise of the Duel Masters" (Saturday, 4 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+13%), Boys 2-11 (+73%), Kids 6-11 (+50%), Boys 6-11 (+147%), Adults 18-49 (+86%), Women 18-49 (+121%), Adults 25-54 (+108%) and Women 25-54 (+146%).

"R.L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m.) earned year-to-year time period delivery gains among Kids 6-11 (+3%), Adults 18-49 (+14%) and Adults 25-54 (+61%).

"Family Game Night" (Sunday, 7 p.m.) earned year-to-year time period delivery gains among Boys 2-11 (+37%), Adults 18-49 (+46%) and Women 18-49 (+158%).

The Hub's Monday night "Zathura: A Space Adventure" movie (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+445%), Kids 6-11 (+375%), Adults 18-49 (+567%), Women 18-49 (+850%), Adults 25-54 (+438%) and Women 25-54 (+700%).

The Hub's Tuesday night mix of "Superman: The Animated Series", "Batman Beyond" and "Batman: The Animated Series" (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+41%), Boys 2-11 (+117%), Adults 18-49 (+269%), Women 18-49 (+140%), Adults 25-54 (+107%) and Women 25-54 (+32%).

The Hub's Wednesday night "The Nightmare Before Christmas" movie (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+72%), Kids 6-11 (+67%), Adults 18-49 (+58%), Women 18-49 (+11%) and Adults 25-54 (+62%).

The Hub's Thursday night "ALF" lineup (8-10 p.m.) earned year-to-year time period delivery gains among Adults 18-49 (+58%), Women 18-49 (+94%), Adults 25-54 (+98%) and Women 25-54 (+167%).

Daypart Highlights:

In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+18%), Kids 6-11 (+5%), Adults 18-49 (+29%), Women 18-49 (+56%), Adults 25-54 (+15%) and Women 25-54 (+38%).

In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year time period delivery gains among Adults 18-49 (+31%), Women 18-49 (+59%), Adults 25-54 (+32%) and Women 25-54 (+67%).

Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-nine percent (39%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Sprout (33%), Nick Jr. (28%), Nickelodeon (25%), Cartoon Network (21%) and Disney Channel (19%), among others.

(Source: The Nielsen Company, program based dayparts, most current, 2/11/13-2/17/13 vs. 2/13/12-2/19/12, growth by delivery, co-viewing from NPower)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· FAMILY GAME NIGHT (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)









most recent ratings | view all posts
[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.