or


[02/22/13 - 08:45 AM]
ABC's "Grey's" Builds Against "Idol"/"Scandal" Continues to Win at 10pm
ABC spins the numbers for Thursday, February 21.

[via press release from ABC]

ABC's "Grey's" Builds Against "Idol"/"Scandal" Continues to Win at 10pm

Up against Idol and CBS' top-rated comedies (The Big Bang Theory/Two and a Half Men), ABC's Zero Hour drew 2.2 million more viewers than NBC's comedies (Community/Parks and Recreation). Zero Hour held 100% of its week-ago series debut numbers in both Adults 18-34 and Men 18-34.

Shooting up from its lead-in at 9pm (+173%) against the second hour of Idol, ABC's Grey's Anatomy moved up to rank as the top scripted show in its slot among Adults 18-49 and stood as Thursday's #1 drama. During the 9 o'clock hour, Grey's outdelivered CBS' Person of Interest by 3% and NBC's comedies by 150% (Parks and Recreation/1600 Penn). Although facing Idol in the hour this week, Grey's was up by 7% in Adults 18-49 over the prior week.

ABC's Scandal led the 10pm hour in Adults 18-49 by 17% over CBS' Elementary to finish as the #1 series in its slot for its 9th telecast in a row. In fact over its last eight original broadcasts, Scandal has delivered the series' Top 8 highest-rated airings in Adults 18-49 and 7 of its most-watched overall. For its 6th straight telecast, the ABC sophomore drama improved its hour year to year in Total Viewers (+21%) and Adults 18-49 (+29%). Scandal is consistently one of the most active shows on Twitter each Thursday, and so far this season has generated nearly 2.3 million tweets.

Quick Take for Thursday, February 21, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "Zero Hour" Retains 100% of its Week-Ago Debut with Adults 18-34

Opposite "Idol," "Grey's" is Up 7% Week to Week and Finishes as Thursday's No. 1 Drama Among Adults 18-49

Leading Thursday's 10 O'clock Hour by 17% in Adults 18-49, ABC's "Scandal" is the No. 1 Series in its Slot for its 9th Consecutive Airing

"Zero Hour" (8:00-9:00 p.m.)

Up against "Idol" and CBS' top-rated comedies ("The Big Bang Theory"/"Two and a Half Men"), ABC's "Zero Hour" (5.3 million) drew 2.2 million more viewers than NBC's comedies ("Community"/"Parks and Recreation" = 3.1 million).

· "Zero Hour" held 100% of its week-ago series debut numbers in both Adults 18-34 and Men 18-34.

"Grey's Anatomy" (9:00-10:00 p.m.)

Shooting up from its lead-in at 9:00 p.m. (+173%) against the second hour of "Idol," ABC's "Grey's Anatomy" moved up to rank as the top scripted show in its slot among Adults 18-49 and stood as Thursday's No. 1 drama. During the 9 o'clock hour, "Grey's" (3.0/8) outdelivered CBS' "Person of Interest" by 3% (2.9/8) and NBC's comedies by 150% ("Parks and Recreation"/"1600 Penn" = 1.2/3).

· Although facing "Idol" in the hour this week, "Grey's" was up by 7% in Adults 18-49 over the prior week.

"Scandal" (10:00-11:00 p.m.)

ABC's "Scandal" led the 10:00 p.m. hour in Adults 18-49 by 17% over CBS' "Elementary" (2.7/7 vs. 2.3/6) to finish as the No. 1 series in its slot for its 9th telecast in a row. In its last eight original broadcasts, "Scandal" has earned the series' Top 8 highest-rated airings in Adults 18-49 and 7 of its most-watched overall.

· For its 6th straight telecast, the ABC sophomore drama improved its hour year to year in Total Viewers (+21% - 7.6 million vs. 6.3 million) and Adults 18-49 (+29% - 2.7/7 vs. 2.1/6).

· Consistently one of the most active shows on Twitter each Thursday, "Scandal" has generated 2.287 million tweets this season. Spiking 13% week to week (221,747 vs. 196,902), the hit ABC drama captured its 3rd-highest number of tweets for any airing this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 02/21/13. Social Guide is based on the cume of social activity during a show's broadcast, 9/27/12-2/21/13.





  [february 2013]  
S
M
T
W
T
F
S
     


· 1600 PENN (NBC)
· BIG BANG THEORY, THE (CBS)
· COMMUNITY (YAHOO)
· ELEMENTARY (CBS)
· GREY'S ANATOMY (ABC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)
· SCANDAL (ABC)
· TWO AND A HALF MEN (CBS)
· ZERO HOUR (ABC)









most recent ratings | view all posts
[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.

[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.