or


[02/22/13 - 01:24 PM]
USA Network's "Psych Slumber Party" Raises the Bar on New Social Engagement and Supercharges On-Air Ratings
USA spins the numbers for Friday, February 15.

[via press release from USA]

USA NETWORK'S "PSYCH SLUMBER PARTY" RAISES THE BAR ON NEW SOCIAL ENGAGEMENT AND SUPERCHARGES ON-AIR RATINGS

First-Ever All-Night Social Event Increased Viewers across All Demos and Drove Record-Breaking Numbers across Multiple Social Channels

USA Network's socially-enabled PSYCH Slumber Party was a big hit with its fans - from double-digit increases in ratings to new network records across multiple social channels including Facebook, Twitter, RebelMouse, GetGlue, Tout and Character Chatter. The party began on Friday, February 15 at midnight through Saturday, February 16 at 6amET, turning an original scripted program block into a real-time social event. The PSYCH Slumber Party performed above the prior four-week time period average by +24% in P18-49, +25% in P25-54, +41% in P18-34 and +24% in total viewers. With 172K social media mentions on Saturday, PSYCH delivered the best day ever in social media activity for any USA original and broke social records. This event successfully engaged PSYCH-Os in anticipation of the show's seventh season return on Wednesday, February 27 at 10/9c.

· Leading into the event, PSYCH fans voted more than 280,000 times for their favorite episodes to appear on-air during the slumber party.

· PSYCH was Saturday's #1 entertainment show on TV for social media mentions, almost double the #2 show and +327% above the top show on broadcast.

· The PSYCH Slumber Party drove about 157,000 Twitter mentions reaching 22.4 million people in their True Reach metric, with 12 trending hashtags: 8 domestically and 4 globally.

· Use of #PsychSlumberParty was +1600% greater than show-related hashtags associated with the Season 6.5 finale.

· GetGlue saw +58,000 check-ins for the event - the largest ever for this timeframe (+37% vs. the Season 6.5 finale). In another first, the exclusive stickers were created by a fan.

· Tout had the biggest-ever fan participation for a scripted TV promotion with almost 1,000 uploads, seeing a surge in response to on-air billboards featuring videos from fans.

· PSYCH'S Character Chatter earned 122K page views and 6K uniques - outperforming any prior PSYCH premiere date in page views.

Characters Welcome





  [february 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)











most recent ratings | view all posts
[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.