or


[02/26/13 - 07:03 AM]
2013 Daytona 500 on FOX Ranks as Highest-Rated and Most-Watched Since 2008
FOX Sports spins the numbers for Sunday, February 24.

[via press release from FOX Sports]

2013 DAYTONA 500 ON FOX RANKS AS HIGHEST-RATED AND MOST-WATCHED SINCE 2008

Ratings Up +24%; Viewership Up +22% vs. 2012 for Best Year-to-Year Rise Ever

Top 10 Metered Market Ratings Up +42% vs. 2012

New York - The anticipation and buzz leading up to Sunday's historic Daytona 500, coupled with the dramatic action on the track, fueled this year's race to become the highest-rated and most watched in five years.

Sunday's Great American Race, which featured Danica Patrick's historic pole position start, the official coming out of the Gen 6 car and Jimmie Johnson's second Daytona 500 win earned a 9.9/22 rating/share, averaging 16.7 million viewers according to fast national figures released today by Nielsen Media Research. It ranks as the highest-rated and most-watched Daytona 500 since 2008 (10.2/20, 17.8 million viewers) and marks a huge +24% ratings gain over last year (8.0/14), and a +22% rise in average viewership (13.7 million). An estimated 31.6 million Americans watched at least part of Sunday's Great American Race, the best for a regularly scheduled Sunday afternoon Daytona 500 since 2008's 33.5 million viewers. This year's rating and viewership increases mark the best year-to-year rise for the Daytona 500 ever.

Sunday's rating reaffirmed the Daytona 500 as one of the biggest events in sports. The 2013 race ranked as the top-rated sports event on any network since the Super Bowl and garnered more viewers than last week's NBA All-Star Game (+108%, 8.0 million), the 2012 Kentucky Derby (+53%, vs. 10.9 million), the Final Round of the 2012 US Open (+74%, vs. 9.6 million) and the Final Round of the 2012 Masters (+24%, vs. 13.5 million).

As strong evidence that this year's compelling stars and storylines transcended the traditional NASCAR fan base, Sunday's NASCAR Sprint Cup Series season opener was bolstered by a +42% ratings increase in the country's top 10 markets, with the top five markets notching jumps of 25% or more. Significant surges in Chicago (+91%, 8.4 vs. 4.4), San Francisco (+64%, 5.9 vs. 3.6), Los Angeles (+60%, 6.4 vs. 4.0), Boston (+59%, 8.1 vs. 5.1), New York (+43%, 5.0 vs. 3.5), Houston (+33%, 5.3 vs. 4.0) and Dallas (+25%, 8.1 vs. 6.5) helped power this year's ratings gains over 2012. Greensboro was the 2013 Daytona 500's No. 1 market, averaging a 21.8/38, followed by Indianapolis (20.5/40), Charlotte (20.3/40), Jacksonville (19.6/33) and Dayton (19.1/35). Albuquerque saw the nation's biggest increase, up +115% (10.3 vs. 4.8).

Tune-in for Sunday's green flag was a strong 8.6/20, with 14.3 million viewers and peaked from 4:30 - 4:45 PM ET when 21.4 million viewers (12.7/26) watched as Johnson held off Dale Earnhardt Jr.'s charge in the exciting final laps to take home the 2013 prize.

Sunday's race witnessed viewership increases in female demographic categories including +16% among Women 18-34 (2.2 vs. 1.9), +3% among Women 18-49 (3.2 vs. 3.1) and up +8% among Women 25-54 (4.2 vs. 3.9). Across key male and adult demographics, the year-to-year increases were also impressive as Sunday's race was up +14% among Men 18-34 (4.0 vs. 3.5), +8% among Men 18-49 (6.4 vs. 5.9), +11% among Men 25-54 (8.2 vs. 7.4), and +7% among Adults 18-49 (4.8 vs. 4.5).





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.

[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[08/24/15 - 01:46 PM]
"Fear the Walking Dead" Becomes the #1 Series Premiere in Cable History in Total Viewers and All Key Demos
AMC spins the numbers for Sunday, August 23.

[08/24/15 - 01:40 PM]
Investigation Discovery Shatters Network Records with the New Season Premiere of "Homicide Hunter: Lt. Joe Kenda," Delivering 3.8 Million Viewers P2+
Investigation Discovery further spins the numbers for Tuesday, August 18.