or


[02/26/13 - 01:04 PM]
February Delivers Big Gains for The Hub, Which Has Its Best Month with Kids 2-11 Since August
The Hub spins the numbers for the month to date.

[via press release from The Hub]

FEBRUARY DELIVERS BIG GAINS FOR THE HUB, WHICH HAS ITS BEST MONTH WITH KIDS 2-11 SINCE AUGUST

Families Continue to Choose The Hub above ALL Children's Cable Networks: Co-Viewing of Kids 2-11 Watching with Adults 18-49 Is Higher than All Other Nets

The Hub has 14 Consecutive Months of Year-to-Year Growth

The Season Three Premiere of "Strawberry Shortcake's Berry Bitty Adventures" Grew Versus Season Two Premiere and Earned Massive Year-to-Year Growth in the Time Period

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, delivers big gains for the month of February, especially with Kids 2-11, where it had its best month since August 2012.

In February, The Hub is the primary network for children and their families ranking ahead of all other children's networks in co-viewing. More Kids 2-11 are watching The Hub with an Adult 18-49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nick Jr., Sprout, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.

Additionally, February marks 14 consecutive months of year-to-year growth for The Hub among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+, and Households.

For the week of February 18, the season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" grew versus the season two premiere in all key demos. It also significantly outpaced year-ago performances in the time period. Back-to-back airings of new episodes at 8 a.m. and 8:30 a.m. ET, respectively, also delivered significant year-to-year time period gains.

Below are highlights for the month of February followed by highlights for the week of 2/18/13-2/24/13.

February Daypart Highlights:

The Hub has demonstrated year-to-year growth for 14 consecutive months among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+ and Households.

In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+49%), Kids 6-11 (+41%), Adults 18-49 (+45%), Women 18-49 (+67%), Adults 25-54 (+39%), Women 25-54 (+60%), Persons 2+ (+41%), and Households (+30%).

In Prime (Monday-Sunday, 8-11 p.m.), The Hub earned year-to-year time period delivery gains among Kids 2-11 (+20%), Adults 18-49 (+53%), Women 18-49 (+65%), Adults 25-54 (+44%), Women 25-54 (+41%), Persons 2+ (+31%), and Households (+26%).

February Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-eight percent (38%) of The Hub's Kids 2-11 watched in February with an Adult 18-49, ahead of Disney Channel (20%), Nickelodeon (24%), Cartoon Network (22%), Disney XD (18%), Nick Jr. (27%), Sprout (31%), Nicktoons (21%), TeenNick (12%), Nick at Nite (22%), and Adult Swim (20%).

Week of 2/18/13-2/24/13 Highlights (all times ET):

The season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8 a.m.) exceeded the season two premiere of the series among Kids 2-11 (+93%), Kids 6-11 (+33%), Adults 18-49 (+88%), Women 18-49 (+100%), Adults 25-54 (+55%), Women 25-54 (+89%), Persons 2+ (+70%) and Households (+61%).

The season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+6533%), Kids 6-11 (+7300%), Adults 18-49 (+1064%), Women 18-49 (+8800%), Adults 25-54 (+821%), Women 25-54 (+2867%), Persons 2+ (+1750%), and Households (+1128%).

Two new episodes to kick off season three of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8-9 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+2225%), Kids 6-11 (+3500%), Adults 18-49 (+867%), Women 18-49 (+8400%), Adults 25-54 (+721%), Women 25-54 (+2700%), Persons 2+ (+1088%), and Households (+717%).

(Source: The Nielsen Company, program based dayparts, most current, 1/28/13-2/24/13 vs. 1/30/12-2/26/12 and 2/18/13-2/24/13 vs. 2/20/12-2/26/12, growth by delivery, co-viewing from NPower)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.

[03/02/15 - 08:43 AM]
Sunday's Broadcast Ratings: "Last Man on Earth" Opens on Top for FOX
The newcomer leads the night among adults 18-49.

[03/02/15 - 08:31 AM]
"Once Upon a Time" Returns Up to Rank No. 1 at 8pm in Adults 18-49, Surging 29% Over Its December Mid-Season Finale
ABC spins the numbers for Sunday, March 1.

[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.