or


[02/26/13 - 01:04 PM]
February Delivers Big Gains for The Hub, Which Has Its Best Month with Kids 2-11 Since August
The Hub spins the numbers for the month to date.

[via press release from The Hub]

FEBRUARY DELIVERS BIG GAINS FOR THE HUB, WHICH HAS ITS BEST MONTH WITH KIDS 2-11 SINCE AUGUST

Families Continue to Choose The Hub above ALL Children's Cable Networks: Co-Viewing of Kids 2-11 Watching with Adults 18-49 Is Higher than All Other Nets

The Hub has 14 Consecutive Months of Year-to-Year Growth

The Season Three Premiere of "Strawberry Shortcake's Berry Bitty Adventures" Grew Versus Season Two Premiere and Earned Massive Year-to-Year Growth in the Time Period

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, delivers big gains for the month of February, especially with Kids 2-11, where it had its best month since August 2012.

In February, The Hub is the primary network for children and their families ranking ahead of all other children's networks in co-viewing. More Kids 2-11 are watching The Hub with an Adult 18-49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nick Jr., Sprout, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.

Additionally, February marks 14 consecutive months of year-to-year growth for The Hub among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+, and Households.

For the week of February 18, the season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" grew versus the season two premiere in all key demos. It also significantly outpaced year-ago performances in the time period. Back-to-back airings of new episodes at 8 a.m. and 8:30 a.m. ET, respectively, also delivered significant year-to-year time period gains.

Below are highlights for the month of February followed by highlights for the week of 2/18/13-2/24/13.

February Daypart Highlights:

The Hub has demonstrated year-to-year growth for 14 consecutive months among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+ and Households.

In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+49%), Kids 6-11 (+41%), Adults 18-49 (+45%), Women 18-49 (+67%), Adults 25-54 (+39%), Women 25-54 (+60%), Persons 2+ (+41%), and Households (+30%).

In Prime (Monday-Sunday, 8-11 p.m.), The Hub earned year-to-year time period delivery gains among Kids 2-11 (+20%), Adults 18-49 (+53%), Women 18-49 (+65%), Adults 25-54 (+44%), Women 25-54 (+41%), Persons 2+ (+31%), and Households (+26%).

February Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-eight percent (38%) of The Hub's Kids 2-11 watched in February with an Adult 18-49, ahead of Disney Channel (20%), Nickelodeon (24%), Cartoon Network (22%), Disney XD (18%), Nick Jr. (27%), Sprout (31%), Nicktoons (21%), TeenNick (12%), Nick at Nite (22%), and Adult Swim (20%).

Week of 2/18/13-2/24/13 Highlights (all times ET):

The season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8 a.m.) exceeded the season two premiere of the series among Kids 2-11 (+93%), Kids 6-11 (+33%), Adults 18-49 (+88%), Women 18-49 (+100%), Adults 25-54 (+55%), Women 25-54 (+89%), Persons 2+ (+70%) and Households (+61%).

The season three premiere of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+6533%), Kids 6-11 (+7300%), Adults 18-49 (+1064%), Women 18-49 (+8800%), Adults 25-54 (+821%), Women 25-54 (+2867%), Persons 2+ (+1750%), and Households (+1128%).

Two new episodes to kick off season three of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8-9 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+2225%), Kids 6-11 (+3500%), Adults 18-49 (+867%), Women 18-49 (+8400%), Adults 25-54 (+721%), Women 25-54 (+2700%), Persons 2+ (+1088%), and Households (+717%).

(Source: The Nielsen Company, program based dayparts, most current, 1/28/13-2/24/13 vs. 1/30/12-2/26/12 and 2/18/13-2/24/13 vs. 2/20/12-2/26/12, growth by delivery, co-viewing from NPower)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[02/13/18 - 01:22 PM]
2018 Bounce Trumpet Awards Increases Viewership for the Second Consecutive Year, Seen by 2.4 Million Viewers Sunday Night
Bounce TV spins the numbers for Sunday, February 11.

[02/13/18 - 10:40 AM]
Monday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock dominates the competition once again in total viewers and adults 18-49.

[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[02/12/18 - 11:51 AM]
CNN's "The Radical Story of Patty Hearst" Premiere Ranks #1 in Cable News Among Adults 25-54 and 18-34
CNN spins the numbers for Sunday, February 11.

[02/12/18 - 08:30 AM]
Sunday's Broadcast Ratings: Winter Olympics Serve Up Another NBC Win
The Peacock takes home top honors in total viewers and adults 18-49 last night.

[02/12/18 - 08:21 AM]
ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown
ESPN spins the numbers for Sunday, February 11.