or


[02/28/13 - 10:09 AM]
USA Network's Basic Cable Premiere of the Academy Award(R)-Winning "Schindler's List" Reaches Record Audience
USA spins the numbers for Saturday, February 23.

[via press release from USA]

USA NETWORK'S BASIC CABLE PREMIERE OF THE ACADEMY AWARD(R)-WINNING "SCHINDLER'S LIST" REACHES RECORD AUDIENCE WITH OVER 3MM VIEWERS IN CHARACTERS UNITE QUARTERLY FILM SERIES

Third in Successful Film Series to Advance National Dialogue On Promoting Tolerance and Acceptance

USA Outranks All Broadcast Networks in Key Demos In Saturday Press Prime

NEW YORK - February 28, 2013 - USA Network's special presentation of Schindler's List reached a record audience on Saturday, February 23 at 8/7c, garnering 3.2 million viewers, 1.2 million P25-54 and 1.1 million P18-49, and earning it the distinction as the top movie of the day in basic cable. The airing of this epic drama coincides with USA's third Characters Unite Month, and is part of USA's Characters Unite Quarterly Film Series, which highlights classic films addressing social injustices. Celebrating its 20th anniversary, Schindler's List, tells an extraordinary true story of courage and faith that continues to inspire, and was presented commercial-free with a new, personal introduction by the film's Oscar-winning director, Steven Spielberg.

Schindler's List is USA's top Characters Unite movie thus far, and builds on USA's first classic in the series, To Kill a Mockingbird (April 2012), +49% in P18-49 and +29% in P25-54 and up +16% in total viewers. It also improved on the performance of The Color Purple (November 2012) +37% in P18-49, +47% in P25-54 and +57% in total viewers. In Press Prime on Saturday night, USA was the #1 cable network among total viewers, performing ahead of all of the broadcast networks among P18-49 and P18-34. USA jumped +28% in P18-49, +30% in P25-54 and +48% in total viewers compared to the prior four week time-period average for Saturday Press Prime.

"We launched the film series to use the power of storytelling to highlight past injustices and inspire positive change for the future," said Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment. "The incredible response we received for all the films, especially 'Schindler's List,' shows that these important stories continue to resonate, decades after their release, and effectively promote tolerance and acceptance."

With its initial release in 1993, Schindler's List rapidly became one of the most honored films of all time, garnering twelve Academy Award(R) nominations and taking home seven Oscars(R), including Best Picture and Best Director for Spielberg. Adapted from the novel by Thomas Keneally, Steven Spielberg's masterful film tells the incredible true story of the courageous Oskar Schindler (Liam Neeson). Initially a member of the Nazi party, the Catholic Schindler risks his career and life to employ and save over 1,100 Jews in his factory during the Holocaust. Schindler's Jewish accountant (Ben Kingsley) serves as his conscience, as Schindler conducts business with a cruel Nazi commander (Ralph Fiennes). Filmed entirely in black-and-white on location in Poland, Schindler's List does not downplay the faults of its magnanimous and unlikely hero, but relates a story of the triumph of the human spirit in the face of horrific devastation and tragedy.

Characters Unite, USA Network's award-winning public service campaign was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to combating prejudice, discrimination and intolerance while promoting understanding and acceptance -- on-air, online and in communities around the country. For more additional information and resources, please visit http://www.charactersunite.com.

About USA Network

The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com. Characters Welcome.





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 11:45 AM]
"48 Hours: Dangerous Beauty" Is Saturday's #1 Broadcast with Adults 25-54 and Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, June 27.

[06/30/15 - 11:09 AM]
Hallmark Channel's Newest Original Movie, "A Country Wedding," Becomes the Top-Rated Program of the Day Among Households
The Hallmark Channel spins the numbers for Saturday, June 27.

[06/30/15 - 09:20 AM]
Live + 3 Day Ratings: ABC's "The Astronaut Wives Club" Increases Playback Growth to 50% in Week 2
ABC further spins the numbers for Thursday, June 25.

[06/30/15 - 09:09 AM]
"Live with Kelly and Michael" Is the No. 1 Syndie Talker for the 3rd Week Running
Disney/ABC Domestic Television spins the numbers for the week of June 15-19.

[06/30/15 - 08:41 AM]
NBC Wins Monday, As "Ninja" and "The Island" Grow Week to Week
NBC spins the numbers for Monday, June 29.

[06/30/15 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Win Tight Race with ABC
The Peacock wins the night in both total viewers and adults 18-49.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 09:05 AM]
ABC Family's "Baby Daddy" Soars to Season and Multi-Month Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, June 24.

[06/29/15 - 08:51 AM]
Live + 7 Day Ratings: ABC's "The Whispers" Increases Its Playback Growth to 90% in Week 2 Among Adults 18-49
ABC further spins the numbers for Monday, June 8.

[06/29/15 - 08:37 AM]
"Dateline NBC" Jumps 50% or 1.5 Million Persons Week to Week in Total Viewers
NBC spins the numbers for Sunday, June 28.

[06/29/15 - 08:30 AM]
"Celebrity Family Feud" and "BattleBots" Drive ABC to a Sunday Night Victory
ABC spins the numbers for Sunday, June 28.

[06/29/15 - 08:19 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Celebrity Family Feud"
Week two of the game show holds off the Sunday premiere of "Big Brother" on CBS.