or


[03/04/13 - 08:45 AM]
Debut of "All-Star Celebrity Apprentice" Out-Rates "Red Widow" Premiere in Adults 18-49 and Other Key Demographics
NBC spins the numbers for Sunday, March 3.

[via press release from NBC]

Sunday Results:

* From 9-11 p.m. ET, the debut of "All-Star Celebrity Apprentice" (1.6/4 in 18-49, 5.1 million viewers overall) out-rated ABC's two-hour premiere of "Red Widow" in adults 18-49 (with a 1.6 rating vs. a 1.4) and other key demographics. In the time period, "All-Star Celebrity Apprentice" tied for #2 among ABC, CBS, NBC and Fox in adults 18-49 and ranked #1 among those networks in adults 25-54 (with a 2.3 rating). "All-Star Celebrity Apprentice" built on NBC's results in the prior hour from 8-9 p.m. ET by 23 percent in 18-49 rating (1.6 vs. 1.3).

* For its second hour from 10-11 p.m. ET, "All-Star Celebrity Apprentice" ranked #1 among ABC, CBS and NBC in adults 18-49 as well as men and women 18-49 and adults, men and women 25-54, versus CBS's "The Mentalist" and the concluding hour of ABC's "Red Widow" premiere. "All-Star Celebrity Apprentice" led the 10 p.m. hour by a 13 percent margin in adults 18-49 (with a 1.7 rating vs. a 1.5 for "Mentalist").

* In the 10:30 lead-in to local news, "All-Star Celebrity Apprentice" generated a 14 percent margin of victory in the key news demographic of adults 25-54 (with a 2.4 rating vs. a 2.1 for CBS's second-place "Mentalist").

* From 8-9 p.m. ET, "Dateline NBC" (1.3/3 in 18-49, 6.1 million viewers overall) reported its highest 18-49 rating for a Sunday edition since January 6 and hit a Sunday season high in total viewers. From its first half-hour to its second, "Dateline NBC" grew in nearly every key ratings category, including gains of 17 percent in adults 18-49 (to a 1.4 rating from a 1.2), 18 percent in adults 25-54 (2.0 vs. 1.7) and 11 percent in total viewers (6.4 million vs. 5.8 million).

* At 7 p.m. ET, an encore "Betty White's Off Their Rockers" averaged a 0.8/2 in 18-49 and 3.6 million viewers overall, and at 7:30, a second rebroadcast of "Off Their Rockers" delivered a 0.8/2 in 18-49 and 3.3 million viewers.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [march 2013]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· DATELINE NBC (NBC)
· MENTALIST, THE (CBS)
· RED WIDOW (ABC)





most recent ratings | view all posts
[08/29/16 - 12:29 PM]
"Flip or Flop" Helps Deliver More Than Seven Million Total Viewers to HGTV
HGTV spins the numbers for Thursday, August 25.

[08/29/16 - 08:49 AM]
Sunday's Broadcast Ratings: NFL Preseason Boosts NBC, FOX
The Peacock wins the night among adults 18-49.

[08/28/16 - 08:26 AM]
Saturday's Broadcast Ratings: NFL Preseason Wins Again for CBS
The Eye takes home top honors among total viewers and adults 18-49.

[08/28/16 - 08:23 AM]
"Aquarius" Matches Its Season High in 18-49; Highest Ever for a Saturday Telecast
NBC spins the numbers for Saturday, August 27.

[08/27/16 - 09:00 AM]
Friday's Broadcast Ratings: CBS, NFL Preseason Snap NBC's Win Streak
The Eye wins the evening in both total viewers and adults 18-49.

[08/26/16 - 01:59 PM]
Post-Olympic "Voice" Jumps 2.5 Million Viewers in Live + 3, Biggest Lift of the Week Across All Networks
NBC further spins the numbers for the week of August 15-21.

[08/26/16 - 11:10 AM]
Hallmark Channel's "Chesapeake Shores" Increases Viewership with Episode Two
The Hallmark Channel spins the numbers for the week of August 15-21.

[08/26/16 - 09:19 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with NFL Preseason
The Peacock continues its win streak among adults 18-49.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/24/16 - 09:13 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late Than Never" Top Charts
NBC leads the evening among total viewers and adults 18-49.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/22/16 - 02:07 PM]
NBC's Rio Olympics Is the Most Successful Media Event in History
NBC further spins the numbers for its coverage to date.

[08/22/16 - 09:07 AM]
Sunday's Broadcast Ratings: NBC, Olympic Games Wrap on Top
The Peacock takes home yet another victory among total viewers and adults 18-49.