[03/04/13 - 01:52 PM]
History's First Scripted Series "Vikings" Topples the Ratings with 8.3 Million Total Viewers on the Night and 6.2 Million Total Viewers at 10 PM
History spins the numbers for Sunday, March 3.

[via press release from History]

[EDITOR'S NOTE: This press release has been updated to clarify key information from its original version.]





New York, NY, March 5, 2013 - Over 18 million cumulative viewers tuned into all or part of the two telecasts of VIKINGS on Sunday night*, defeating all broadcast competition among Adults 18-49 (2.5 million) and Males 18-49 (1.5 million) in the 10 p.m. hour. VIKINGS from 10-11 p.m. made HISTORY the #1 network among Males 25-54 (1.6 million).

The combination of THE BIBLE and VIKINGS propelled HISTORY to the #1 network in all of television for the night among total viewers.

Over two telecasts on premiere night, Sunday, March 3, VIKINGS delivered 8.3 million total viewers, 3.4 million Adults 18-49 and 3.8 million Adults 25-54. HISTORY's first scripted series, VIKINGS, conquered 6.2 million total viewers in its 10 p.m. premiere timeslot, 2.7 million Adults 25-54 and 2.5 million Adults 18-49. VIKINGS is the #1 new cable series launch of the year among total viewers and Adults 25-54. At 10 p.m., VIKINGS topped all broadcast networks among Adults 18-49.

*To clarify an earlier version of the release, the 18M number was meant in terms of total cumulative viewing regarding an audience that sampled at least a part of the program. Source: Nielsen Live+SD Reach, 3/3/12, 1 min qual. All telecasts.

"VIKINGS is an incredible win for HISTORY - our first scripted series. We began this journey over six years ago, when we set sail to broaden the genre of HISTORY and now we are the only cable network to have achieved this amazing level of success in both nonfiction and scripted genres," said Nancy Dubuc, President, Entertainment and Media, A+E Networks. "People think they know the Vikings - but the reality is more complex. We knew our audience had an appetite for this unexpected storytelling and it was a big bet that paid off."

HISTORY's nine-part scripted series VIKINGS, airs Sundays at 10PM ET and tells the extraordinary tales of the lives and epic adventures of these warriors. The drama portrays the world of these Dark Age raiders, traders, explorers - not from an outsider's view, but, through the eyes of Viking society.

While VIKINGS is filled with conflict, warfare and bloodshed - for these were extreme times - it is a family saga at heart. It follows the adventures of Ragnar Lothbrok (Travis Fimmel, The Beast, Baytown Outlaws), a curious, compelling man who is always looking to break through barriers and discover new worlds to conquer. Ragnar is deeply frustrated by the unadventurous policies of his local chieftain, Earl Haraldson (Gabriel Byrne, In Treatment, Usual Suspects, Millers Crossing), who continues to send his Vikings raiders east every summer, to the Baltic states and Russia, whose populations are as materially poor as themselves.

Joining Fimmel and Byrne are Katheryn Winnick (Bones, Love and Other Drugs, The Black Marks) as Lagertha, a fierce shield maiden and Ragnar's wife; Jessalyn Gilsig (Glee, Heroes, Nip/Tuck, Friday Night Lights) as Siggy, Earl Haraldson's beautiful wife; George Blagden (Les Miserables, Wrath of the Titans) as Athelstan, a young, innocent Christian monk captured by Ragnar on his first raid on England, Clive Standen (Camelot, Robin Hood) as Rollo, Ragnar's impulsive, wild, care-free brother and Gustaf Skarsgard (The Way Back) a ship builder who designs the new generation of Vikings ships.

Created and written by Michael Hirst - one of the premier historical story-tellers in the industry (Academy-Award winning film Elizabeth; and the Emmy and Golden Globe nominated series The Tudors), Michael serves as Executive Producer along with Morgan O'Sullivan of World 2000 (The Count of Monte Cristo; The Tudors), John Weber of Take 5 Productions (The Tudors; The Borgias), Sherry Marsh, Alan Gasmer, James Flynn (The Tudors; The Borgias) and Sheila Hockin (The Tudors; The Borgias). Dirk Hoogstra and Julian P. Hobbs are the Executives in Charge of Production for HISTORY.

VIKINGS is an international Irish/Canadian co-production being co-produced by World 2000 and Take 5 Productions. HISTORY will broadcast domestically in the U.S. MGM Television will bring VIKINGS to the global audience, serving as the international distributor outside of Ireland, Canada and the U.S. VIKINGS is produced in association with Shaw Media, and the series will air on HISTORY in Canada.


HISTORY(R) is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network's all-original programming slate, including scripted event programming, features a roster of hits including American Pickers(R), American Restoration(TM), Ax Men(TM), Ice Road Truckers(R), Pawn Stars(R), Swamp People(R) and Top Shot(R) as well as epic mini-series and specials such as the Emmy(R) Award-winning Hatfields & McCoys, Gettysburg, Vietnam in HD, America The Story of Us, and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY's Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial. www.history.com

  [march 2013]  


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