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[03/04/13 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with FOX
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, march 3, 2013)

Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (9.774 million viewers, #1; adults 18-49: 1.8, #T1) was the most-watched network on Sunday with its lineup of "60 Minutes" (11.945 million viewers, #1; adults 18-49: 1.7, #T6), "The Amazing Race 22" (9.117 million viewers, #2; adults 18-49: 2.4, #1), "The Good Wife" (8.941 million viewers, #4; adults 18-49: 1.6, #T8) and "The Mentalist" (9.096 million viewers, #3; adults 18-49: 1.5, #T11).

FOX (3.782 million viewers, #4; adults 18-49: 1.8, #T1) however shared the demo crown thanks to its combination of "The Simpsons" (3.114 million viewers, #18; adults 18-49: 1.3, #T15), "The Cleveland Show" (3.267 million viewers, #17; adults 18-49: 1.5, #T11), "The Simpsons" (4.762 million viewers, #11; adults 18-49: 2.3, #2), another "The Cleveland Show" (3.799 million viewers, #13; adults 18-49: 1.9, #T4), "Family Guy" (4.113 million viewers, #12; adults 18-49: 1.9, #T4) and "Bob's Burgers" (3.638 million viewers, #14; adults 18-49: 1.7, #T6).

Next up was ABC (6.899 million viewers, #2; adults 18-49: 1.6, #3) with fresh installments of "America's Funniest Home Videos" (6.530 million viewers, #8; adults 18-49: 1.6, #T8) and "Once Upon a Time" (7.221 million viewers, #5; adults 18-49: 2.1, #3) followed by the premiere of "Red Widow" (7.062 million viewers, #6; adults 18-49: 1.5, #T11) and a second episdoes of "Red Widow" (6.783 million viewers, #7; adults 18-49: 1.4, #14).

And finally, encores of "Betty White's Off Their Rockers" (3.556 million viewers, #15; adults 18-49: 0.8, #T17) and a second "Betty White's Off Their Rockers" (3.318 million viewers, #16; adults 18-49: 0.8, #T17) led into a new "Dateline NBC" (6.090 million viewers, #9; adults 18-49: 1.3, #T15) and the return of "The Celebrity Apprentice" (5.085 million viewers, #10; adults 18-49: 1.6, #T8) on NBC (4.924 million viewers, #3; adults 18-49: 1.3, #4).

Week-to-week changes (adults 18-49):
+36.36% - The Cleveland Show (vs. 2/17/13)
+33.33% - The Amazing Race 22
+30.77% - 60 Minutes (vs. 2/17/13)
+30.00% - Dateline NBC (vs. 2/17/13)
+15.00% - The Simpsons (vs. 2/17/13)
+14.29% - The Good Wife (vs. 2/17/13)
+6.67% - America's Funniest Home Videos (vs. 2/17/13)
0.00% - The Mentalist (vs. 2/17/13)
-8.70% - Once Upon a Time (vs. 2/17/13)
-10.53% - Bob's Burgers (vs. 2/17/13)

Year-to-year changes (adults 18-49):
+18.18% - Dateline NBC (vs. The Celebrity Apprentice (Repeat))
+6.25% - 60 Minutes
-5.00% - The Cleveland Show - 8:30 (vs. Napoleon Dynamite)
-6.25% - The Cleveland Show - 7:30
-8.00% - The Simpsons
-11.11% - The Good Wife
-14.29% - The Amazing Race 22
-19.05% - Bob's Burgers (vs. American Dad)
-25.00% - The Mentalist (vs. CSI: Miami)
-27.27% - America's Funniest Home Videos
-36.36% - Red Widow - 10:00 (vs. GCB)
-38.24% - Once Upon a Time
-40.00% - Red Widow - 9:00 (vs. Desperate Housewives)
-42.86% - The Celebrity Apprentice


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/4/12):

ABC (8.60 million viewers, #2; adults 18-49: 2.6, #1) took home top honors on Sunday with new episodes of "America's Funniest Home Videos" (8.04 million viewers, #7; adults 18-49: 2.2, #T7), "Once Upon a Time" (10.62 million viewers, #2; adults 18-49: 3.4, #1) and "Desperate Housewives" (8.15 million viewers, #6; adults 18-49: 2.5, #T5) followed by the premiere of "GCB" (7.60 million viewers, #8; adults 18-49: 2.2, #T7).

CBS (10.39 million viewers, #1; adults 18-49: 2.1, #2) then snagged the silver with its mix of "60 Minutes" (11.47 million viewers, #1; adults 18-49: 1.6, #T13), "The Amazing Race 20" (10.37 million viewers, #3; adults 18-49: 2.8, #T2), "The Good Wife" (9.70 million viewers, #5; adults 18-49: 1.8, #12) - its lowest original rating ever - and "CSI: Miami" (10.00 million viewers, #4; adults 18-49: 2.0, #T10).

Next up was FOX (3.99 million viewers, #4; adults 18-49: 2.0, #3) with a repeat of "Bob's Burgers" (2.00 million viewers, #17; adults 18-49: 0.8, #17) followed by new episodes of "The Cleveland Show" (3.16 million viewers, #16; adults 18-49: 1.6, #T13) and "The Simpsons" (5.17 million viewers, #11; adults 18-49: 2.5, #T5), the season finale of "Napoleon Dynamite" (4.04 million viewers, #14; adults 18-49: 2.0, #T10) plus new episodes of "Family Guy" (5.33 million viewers, #10; adults 18-49: 2.8, #T2) and "American Dad" (4.26 million viewers, #13; adults 18-49: 2.1, #9).

And finally, NBC (5.53 million viewers, #3; adults 18-49: 1.7, #4) closed out the evening with "Dateline NBC" (5.09 million viewers, #12; adults 18-49: 1.0, #16), a one-hour "The Celebrity Apprentice" (3.77 million viewers, #15; adults 18-49: 1.1, #15) recap and a new two-hour "The Celebrity Apprentice" (6.64 million viewers, #9; adults 18-49: 2.8, #T2).

Week-to-week changes (adults 18-49):
+55.56% - The Celebrity Apprentice
+33.33% - The Cleveland Show (vs. 2/19/12)
+33.33% - The Amazing Race 20
+23.08% - 60 Minutes
+13.64% - Desperate Housewives (vs. 2/19/12)
+13.33% - Once Upon a Time (vs. 2/19/12)
+10.00% - America's Funniest Home Videos (vs. 2/19/12)
+3.70% - Family Guy (vs. 2/19/12)
0.00% - Napoleon Dynamite (vs. 2/19/12)
-3.85% - The Simpsons (vs. 2/19/12)
-4.55% - American Dad (vs. 2/19/12)
-4.76% - CSI: Miami (vs. 2/19/12)
-9.09% - Dateline NBC
-14.29% - The Good Wife (vs. 2/19/12)

Year-to-year changes (adults 18-49):
+22.22% - America's Funniest Home Videos
+3.70% - The Celebrity Apprentice
+3.70% - The Amazing Race 20
+3.03% - Once Upon a Time (vs. Secret Millionaire)
0.00% - GCB (vs. Brothers & Sisters)
-5.88% - The Cleveland Show (vs. American Dad (Repeat))
-5.88% - 60 Minutes
-8.70% - American Dad (vs. The Cleveland Show)
-9.68% - Family Guy
-10.71% - The Simpsons
-13.04% - Napoleon Dynamite (vs. Bob's Burgers)
-16.67% - CSI: Miami
-26.47% - Desperate Housewives
-28.57% - Dateline NBC
-33.33% - The Good Wife (vs. Undercover Boss)

Source: Nielsen Media Research





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