or


[03/05/13 - 12:33 PM]
The Network Premiere of "Ice Age 2: The Meltdown" Delivers The Hub's Best Telecast in Network History
The Hub spins the numbers for the week of February 25-March 3.

[via press release from The Hub]

BEST TELECAST IN THE HUB'S HISTORY AND BEST SATURDAY IN THE HUB'S HISTORY WITH PERSONS 2+, HOUSEHOLDS, AND KEY ADULT DEMOS

The Network Premiere of "Ice Age 2: The Meltdown" Delivers Best Telecast in Network History

Strong Regular Series Plus Movie Premiere Contribute to Best Saturday in Network History

Families Continue to Make The Hub Their Top Co-Viewing Choice: More Kids 2-11 Watch The Hub with an Adult 18-49 Than Any Other Kids Cable Network

LOS ANGELES - The Hub Network, the fastest growing children's cable network, has a historic week with the best telecast in network history and the best Saturday in network history in Persons 2+, Households, and key Adult demos beating Nicktoons, TeenNick, and Disney XD. Additionally, The Hub continues to be the most co-viewed network with more Kids 2-11 watching with an Adult 18-49 than any children's cable network.

The network premiere of "Ice Age 2: The Meltdown" delivers the best telecast in network history with Persons 2+, Households, and Adults 25-54. The Hub has its best Saturday (6 a.m. - 6 a.m. ET) in network history in Persons 2+, Households, Adults 18-49, and Adults 25-54 thanks to the movie premiere and its strong lineup of regular series, including "Littlest Pet Shop," "My Little Pony Friendship is Magic" (both produced by Hasbro Studios), "Strawberry Shortcake's Berry Bitty Adventures" (produced by American Greetings), "R.L. Stine's The Haunting Hour: The Series" (produced by The Hatchery in association with Front Street Pictures), and "Goosebumps" (produced by Scholastic Media).

Children and adults continue to make The Hub their primary choice for co-viewing. More Kids 2-11 watched The Hub with an Adult 18-49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.

Below are details of The Hub's historic ratings achievement followed by year-to-year growth and then co-viewing highlights.

Historic Saturday Performance Highlights (all times ET):

The network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) was the best telecast in network history in delivery with Persons 2+ (810,000), Households (482,000), and Adults 25-54 (283,000).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat Nicktoons among Kids 2-11 (+121%), Kids 6-11 (+20%), Adults 18-49 (+363%), Women 18-49 (+291%), Adults 25-54 (+490%), Women 25-54 (+323%), Persons 2+ (+198%) and Households (+196%).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat TeenNick among Kids 2-11 (+2492%), Kids 6-11 (+1478%), Adults 18-49 (+481%), Women 18-49 (+594%), Adults 25-54 (+665%), Women 25-54 (+524%), Persons 2+ (+604%) and Households (+373%).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat Disney XD among Kids 2-11 (+37%), Adults 18-49 (+100%), Women 18-49 (+238%), Adults 25-54 (+233%), Women 25-54 (+167%), Persons 2+ (+76%) and Households (+68%).

It was The Hub's best Saturday (6 a.m. - 6 a.m.) in network history with Persons 2+ (285,000), Households (189,000), Adults 18-49 (97,000), and Adults 25-54 (91,000).

Year-to-Year Program Highlights (all times ET):

The network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+659%), Kids 6-11 (+306%), Adults 18-49 (+433%), Women 18-49 (+381%), Adults 25-54 (+455%), Women 25-54 (+352%), Persons 2+ (+598%), and Households (+418%).

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+329%), Kids 6-11 (+68%), Adults 18-49 (+615%), Women 18-49 (+800%), Adults 25-54 (+836%), Women 25-54 (+940%), Persons 2+ (+373%), and Households (+298%).

A new episode of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+121%), Kids 6-11 (+107%), Adults 18-49 (+254%), Women 18-49 (+1120%), Adults 25-54 (+217%), Women 25-54 (+980%), Persons 2+ (+160%), and Households (+89%).

"My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+297%), Kids 6-11 (+83%), Adults 18-49 (+226%), Women 18-49 (+1033%), Adults 25-54 (+231%), Women 25-54 (+1067%), Persons 2+ (+173%), and Households (+131%).

"R.L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+43%), Kids 6-11 (+145%), Persons 2+ (+14%), and Households (+56%).

"Goosebumps" (Saturday, 5:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+119%), Kids 6-11 (+56%), Adults 18-49 (+92%), Women 18-49 (+300%), Adults 25-54 (+121%), Women 25-54 (+68%), Persons 2+ (+30%), and Households (+12%).

Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-five percent (35%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (21%), Nickelodeon (24%), Cartoon Network (21%), Disney XD (25%), Nicktoons (15%), TeenNick (17%), Nick at Nite (19%), and Adult Swim (21%).

(Source: The Nielsen Company, program based dayparts, most current, 2/25/13-3/3/13 vs. 2/27/12-3/4/12, growth by delivery, co-viewing from NPower; "best evers" are L+SD)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [march 2013]  
S
M
T
W
T
F
S
     


· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)





most recent ratings | view all posts
[10/18/18 - 08:13 AM]
Wednesday's Broadcast Ratings: "Empire" Rises as FOX Tops Demos
The network's flagship drama is the only series up week-to-week among adults 18-49.

[10/17/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Holds Off Demo Push by ABC Debuts
The Alphabet's premiere of "The Conners" leads all programs last night among adults 18-49.

[10/16/18 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Once Again Tops Charts for NBC
The Peacock leads the evening in total viewers and adults 18-49.

[10/16/18 - 07:17 AM]
ESPN's "Monday Night Football": 49ers-Packers Up 38 Percent Year-Over-Year
ESPN spins the numbers for Monday, October 15.

[10/15/18 - 08:23 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.

[10/11/18 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hang Onto Demo Crown
The network's flagship drama and "Survivor" on CBS lead the night among adults 18-49.

[10/10/18 - 08:10 AM]
Tuesday's Broadcast Ratings: ABC Gets Boost from "American Music Awards"
The Alphabet shares the adults 18-49 crown with NBC, however said telecast is down 25% from a year ago.

[10/09/18 - 08:11 AM]
Monday's Broadcast Ratings: NBC Rides "The Voice," "Manifest" to Another Victory
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/09/18 - 07:17 AM]
ESPN's "Monday Night Football": Redskins-Saints Up Four Percent Year-Over-Year
ESPN spins the numbers for Monday, October 8.