or


[03/05/13 - 12:33 PM]
The Network Premiere of "Ice Age 2: The Meltdown" Delivers The Hub's Best Telecast in Network History
The Hub spins the numbers for the week of February 25-March 3.

[via press release from The Hub]

BEST TELECAST IN THE HUB'S HISTORY AND BEST SATURDAY IN THE HUB'S HISTORY WITH PERSONS 2+, HOUSEHOLDS, AND KEY ADULT DEMOS

The Network Premiere of "Ice Age 2: The Meltdown" Delivers Best Telecast in Network History

Strong Regular Series Plus Movie Premiere Contribute to Best Saturday in Network History

Families Continue to Make The Hub Their Top Co-Viewing Choice: More Kids 2-11 Watch The Hub with an Adult 18-49 Than Any Other Kids Cable Network

LOS ANGELES - The Hub Network, the fastest growing children's cable network, has a historic week with the best telecast in network history and the best Saturday in network history in Persons 2+, Households, and key Adult demos beating Nicktoons, TeenNick, and Disney XD. Additionally, The Hub continues to be the most co-viewed network with more Kids 2-11 watching with an Adult 18-49 than any children's cable network.

The network premiere of "Ice Age 2: The Meltdown" delivers the best telecast in network history with Persons 2+, Households, and Adults 25-54. The Hub has its best Saturday (6 a.m. - 6 a.m. ET) in network history in Persons 2+, Households, Adults 18-49, and Adults 25-54 thanks to the movie premiere and its strong lineup of regular series, including "Littlest Pet Shop," "My Little Pony Friendship is Magic" (both produced by Hasbro Studios), "Strawberry Shortcake's Berry Bitty Adventures" (produced by American Greetings), "R.L. Stine's The Haunting Hour: The Series" (produced by The Hatchery in association with Front Street Pictures), and "Goosebumps" (produced by Scholastic Media).

Children and adults continue to make The Hub their primary choice for co-viewing. More Kids 2-11 watched The Hub with an Adult 18-49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.

Below are details of The Hub's historic ratings achievement followed by year-to-year growth and then co-viewing highlights.

Historic Saturday Performance Highlights (all times ET):

The network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) was the best telecast in network history in delivery with Persons 2+ (810,000), Households (482,000), and Adults 25-54 (283,000).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat Nicktoons among Kids 2-11 (+121%), Kids 6-11 (+20%), Adults 18-49 (+363%), Women 18-49 (+291%), Adults 25-54 (+490%), Women 25-54 (+323%), Persons 2+ (+198%) and Households (+196%).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat TeenNick among Kids 2-11 (+2492%), Kids 6-11 (+1478%), Adults 18-49 (+481%), Women 18-49 (+594%), Adults 25-54 (+665%), Women 25-54 (+524%), Persons 2+ (+604%) and Households (+373%).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat Disney XD among Kids 2-11 (+37%), Adults 18-49 (+100%), Women 18-49 (+238%), Adults 25-54 (+233%), Women 25-54 (+167%), Persons 2+ (+76%) and Households (+68%).

It was The Hub's best Saturday (6 a.m. - 6 a.m.) in network history with Persons 2+ (285,000), Households (189,000), Adults 18-49 (97,000), and Adults 25-54 (91,000).

Year-to-Year Program Highlights (all times ET):

The network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+659%), Kids 6-11 (+306%), Adults 18-49 (+433%), Women 18-49 (+381%), Adults 25-54 (+455%), Women 25-54 (+352%), Persons 2+ (+598%), and Households (+418%).

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+329%), Kids 6-11 (+68%), Adults 18-49 (+615%), Women 18-49 (+800%), Adults 25-54 (+836%), Women 25-54 (+940%), Persons 2+ (+373%), and Households (+298%).

A new episode of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+121%), Kids 6-11 (+107%), Adults 18-49 (+254%), Women 18-49 (+1120%), Adults 25-54 (+217%), Women 25-54 (+980%), Persons 2+ (+160%), and Households (+89%).

"My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+297%), Kids 6-11 (+83%), Adults 18-49 (+226%), Women 18-49 (+1033%), Adults 25-54 (+231%), Women 25-54 (+1067%), Persons 2+ (+173%), and Households (+131%).

"R.L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+43%), Kids 6-11 (+145%), Persons 2+ (+14%), and Households (+56%).

"Goosebumps" (Saturday, 5:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+119%), Kids 6-11 (+56%), Adults 18-49 (+92%), Women 18-49 (+300%), Adults 25-54 (+121%), Women 25-54 (+68%), Persons 2+ (+30%), and Households (+12%).

Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-five percent (35%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (21%), Nickelodeon (24%), Cartoon Network (21%), Disney XD (25%), Nicktoons (15%), TeenNick (17%), Nick at Nite (19%), and Adult Swim (21%).

(Source: The Nielsen Company, program based dayparts, most current, 2/25/13-3/3/13 vs. 2/27/12-3/4/12, growth by delivery, co-viewing from NPower; "best evers" are L+SD)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [march 2013]  
S
M
T
W
T
F
S
     


· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.