or


[03/05/13 - 12:33 PM]
The Network Premiere of "Ice Age 2: The Meltdown" Delivers The Hub's Best Telecast in Network History
The Hub spins the numbers for the week of February 25-March 3.

[via press release from The Hub]

BEST TELECAST IN THE HUB'S HISTORY AND BEST SATURDAY IN THE HUB'S HISTORY WITH PERSONS 2+, HOUSEHOLDS, AND KEY ADULT DEMOS

The Network Premiere of "Ice Age 2: The Meltdown" Delivers Best Telecast in Network History

Strong Regular Series Plus Movie Premiere Contribute to Best Saturday in Network History

Families Continue to Make The Hub Their Top Co-Viewing Choice: More Kids 2-11 Watch The Hub with an Adult 18-49 Than Any Other Kids Cable Network

LOS ANGELES - The Hub Network, the fastest growing children's cable network, has a historic week with the best telecast in network history and the best Saturday in network history in Persons 2+, Households, and key Adult demos beating Nicktoons, TeenNick, and Disney XD. Additionally, The Hub continues to be the most co-viewed network with more Kids 2-11 watching with an Adult 18-49 than any children's cable network.

The network premiere of "Ice Age 2: The Meltdown" delivers the best telecast in network history with Persons 2+, Households, and Adults 25-54. The Hub has its best Saturday (6 a.m. - 6 a.m. ET) in network history in Persons 2+, Households, Adults 18-49, and Adults 25-54 thanks to the movie premiere and its strong lineup of regular series, including "Littlest Pet Shop," "My Little Pony Friendship is Magic" (both produced by Hasbro Studios), "Strawberry Shortcake's Berry Bitty Adventures" (produced by American Greetings), "R.L. Stine's The Haunting Hour: The Series" (produced by The Hatchery in association with Front Street Pictures), and "Goosebumps" (produced by Scholastic Media).

Children and adults continue to make The Hub their primary choice for co-viewing. More Kids 2-11 watched The Hub with an Adult 18-49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.

Below are details of The Hub's historic ratings achievement followed by year-to-year growth and then co-viewing highlights.

Historic Saturday Performance Highlights (all times ET):

The network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) was the best telecast in network history in delivery with Persons 2+ (810,000), Households (482,000), and Adults 25-54 (283,000).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat Nicktoons among Kids 2-11 (+121%), Kids 6-11 (+20%), Adults 18-49 (+363%), Women 18-49 (+291%), Adults 25-54 (+490%), Women 25-54 (+323%), Persons 2+ (+198%) and Households (+196%).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat TeenNick among Kids 2-11 (+2492%), Kids 6-11 (+1478%), Adults 18-49 (+481%), Women 18-49 (+594%), Adults 25-54 (+665%), Women 25-54 (+524%), Persons 2+ (+604%) and Households (+373%).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat Disney XD among Kids 2-11 (+37%), Adults 18-49 (+100%), Women 18-49 (+238%), Adults 25-54 (+233%), Women 25-54 (+167%), Persons 2+ (+76%) and Households (+68%).

It was The Hub's best Saturday (6 a.m. - 6 a.m.) in network history with Persons 2+ (285,000), Households (189,000), Adults 18-49 (97,000), and Adults 25-54 (91,000).

Year-to-Year Program Highlights (all times ET):

The network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+659%), Kids 6-11 (+306%), Adults 18-49 (+433%), Women 18-49 (+381%), Adults 25-54 (+455%), Women 25-54 (+352%), Persons 2+ (+598%), and Households (+418%).

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+329%), Kids 6-11 (+68%), Adults 18-49 (+615%), Women 18-49 (+800%), Adults 25-54 (+836%), Women 25-54 (+940%), Persons 2+ (+373%), and Households (+298%).

A new episode of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+121%), Kids 6-11 (+107%), Adults 18-49 (+254%), Women 18-49 (+1120%), Adults 25-54 (+217%), Women 25-54 (+980%), Persons 2+ (+160%), and Households (+89%).

"My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+297%), Kids 6-11 (+83%), Adults 18-49 (+226%), Women 18-49 (+1033%), Adults 25-54 (+231%), Women 25-54 (+1067%), Persons 2+ (+173%), and Households (+131%).

"R.L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+43%), Kids 6-11 (+145%), Persons 2+ (+14%), and Households (+56%).

"Goosebumps" (Saturday, 5:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+119%), Kids 6-11 (+56%), Adults 18-49 (+92%), Women 18-49 (+300%), Adults 25-54 (+121%), Women 25-54 (+68%), Persons 2+ (+30%), and Households (+12%).

Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-five percent (35%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (21%), Nickelodeon (24%), Cartoon Network (21%), Disney XD (25%), Nicktoons (15%), TeenNick (17%), Nick at Nite (19%), and Adult Swim (21%).

(Source: The Nielsen Company, program based dayparts, most current, 2/25/13-3/3/13 vs. 2/27/12-3/4/12, growth by delivery, co-viewing from NPower; "best evers" are L+SD)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [march 2013]  
S
M
T
W
T
F
S
     


· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)





most recent ratings | view all posts
[01/28/20 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC on Top in Demos
The Alphabet remains the network to beat among adults 18-49 on Monday.

[01/27/20 - 01:45 PM]
"Awkwafina Is Nora from Queens" Delivers 3.8 Million Total Viewers, Including Simulcast, Replay & Streaming
Comedy Central further spins the numbers for Wednesday, January 22.

[01/27/20 - 01:07 PM]
"The 62nd Annual Grammy Awards(R)" Delivers Television's Largest Primetime Entertainment Audience This Season
CBS spins the numbers for Sunday, January 26.

[01/27/20 - 12:52 PM]
"Star Trek: Picard," "Grammys" Drive CBS All Access to New Record Highs
The former also marked the service's most-watched premiere ever.

[01/27/20 - 08:20 AM]
Sunday's Broadcast Ratings: Grammys Dominate Competition for CBS
The Eye cruises to victory in total viewers and adults 18-49.

[01/26/20 - 01:45 PM]
Saturday's Broadcast Ratings: NBA on ABC Holds Off NHL on NBC
The Alphabet wins the night among adults 18-49 while CBS is tops in total viewers.

[01/25/20 - 08:16 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Remains on Top in Demos
FOX holds onto the adults 18-49 crown while an all-repeat CBS is still the most-watched network.

[01/24/20 - 08:12 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return on Top
"Station 19" is the night's most-watched program while "Grey's Anatomy" leads the evening among adults 18-49.

[01/23/20 - 08:11 AM]
Wednesday's Broadcast Ratings: NBC Holds Onto Top Spots with "Chicago" Dramas
The network leads the night in both total viewers and adults 18-49.

[01/22/20 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos; CBS Wins in Total Viewers
"This Is Us" and "NCIS" top said categories last night.

[01/21/20 - 01:47 PM]
Paramount Network's "68 Whiskey" Is Most-Watched Cable Drama Series Premiere in Over a Year, Drawing 2 Million L+3 Viewers
Paramount Network further spins the numbers for Wednesday, January 15.

[01/21/20 - 08:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Stay on Top in Demos
The Alphabet wins Monday among adults 18-49 for the third consecutive week.

[01/20/20 - 09:46 AM]
Sunday's Broadcast Ratings: NFC Championship Puts FOX on Top
The network's NFL coverage easily wins the night in all categories.

[01/19/20 - 09:12 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with NBA Return
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[01/18/20 - 08:22 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Keeps FOX on Top in Demos
The network remains the adults 18-49 champ while CBS is the most-watched broadcaster.