[03/12/13 - 08:47 AM]
"Deception" Is Up a Tenth of a Point Week to Week to Equal Its Top Rating Since January 21
NBC spins the numbers for Monday, March 11.

[via press release from NBC]

Monday Results:

* From 10:01-11 p.m. ET, "Deception" (1.2/3 in 18-49, 3.3 million viewers overall) is up a tenth of a point week to week (to a 1.2 from a 1.1) to equal its top rating since January 21. Note that "Deception" faced special competition last night from ABC's "Bachelor: After the Final Rose." In total viewers, "Deception" is currently at its second-biggest result (3.336 million) in the six weeks since January 28, trailing over that stretch only last week's 3.350 million (pending updates).

* From 8-10:01 p.m. ET, "The Biggest Loser" (1.9 rating, 5 share in adults 18-49, 5.6 million viewers overall) grew from its first hour to its second by 24 percent in 18-49 rating (to a 2.1 from a 1.7) and 14 percent in total viewers (5.9 million vs. 5.2 million).

In Late-Night Metered Markets Monday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

For the Week:

* For the week of March 4-10, NBC averaged a 1.1 rating, 3 share in adults 18-49 and 3.5 million viewers overall, according to "live plus same day" viewing data from Nielsen Media Research.

* NBC's top shows last week included "The Biggest Loser" which averaged a 2.2 rating in adults 18-49, and "All-Star Celebrity Apprentice," which earned a 1.8. "Biggest Loser" matched a five-week high in 18-49 rating and "Celebrity Apprentice" grew versus the prior week's season-premiere rating.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [march 2013]  


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