or


[03/12/13 - 02:20 PM]
Winter Finale of ABC Family's Award Winning "Switched at Birth" Is Monday's #1 Scripted Cable Telecast in Target Demos
ABC Family spins the numbers for Monday, March 11.

[via press release from ABC Family]

Ratings Highlights for Monday, March 11, 2013 Final National Ratings

Winter Finale of "Switched at Birth" is Monday's #1 Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34, and Cable TV's #1 Scripted Telecast in the Hour in Adults 18-34, Adults 18-49 and Viewers 12-34

~ Soars by Nearly 1 Million Viewers and by Double Digits in Key Demos in DVR Viewing

"Switched at Birth" (8:00 - 9:00 p.m.)

In its winter finale, ABC Family's award-winning original series "Switched at Birth" ranked as Monday's #1 scripted cable TV telecast in Women 18-34 (471,000/1.4 rating), Women 18-49 (753,000/1.2 rating) and Females 12-34 (745,000/1.6 rating), and cable TV's #1 scripted telecast in the hour in Adults 18-34 (612,000/0.9 rating), Adults 18-49 (958,000/0.8 rating) and Viewers 12-34 (923,000/1.0 rating).

Week to week, "Switched at Birth" soared by double digits in Adults 18-34 (+15% - 612,000 vs. 530,000), Women 18-34 (+10% - 471,000 vs. 428,000) and Women 18-49 (+10% - 958,000 vs. 871,000), and hit a 5-week high in Total Viewers (1.75 million).

· Based on available full week viewing numbers, "Switched at Birth" generates huge increases, gaining nearly 1 million more Total Viewers (1.7 million to 2.5 million) and surging by double-digit percentages across all target demos, including by 53% in Adults 18-34 (573,000 to 877,000), by 53% in Adults 18-49 (914,000 to 1.4 million) and by 46% in Viewers 12-34 (893,000 to 1.3 million).

Source: NTI, U.S. ratings. 3/11/11: L+SD; DVR Gains: 1/7/13-2/18/13, L+7; Season TP Rank, 1/7/13-3/11/13, most current.





  [march 2013]  
S
M
T
W
T
F
S
     


· SWITCHED AT BIRTH (ABC FAMILY)











most recent ratings | view all posts
[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.