or


[03/12/13 - 02:20 PM]
Winter Finale of ABC Family's Award Winning "Switched at Birth" Is Monday's #1 Scripted Cable Telecast in Target Demos
ABC Family spins the numbers for Monday, March 11.

[via press release from ABC Family]

Ratings Highlights for Monday, March 11, 2013 Final National Ratings

Winter Finale of "Switched at Birth" is Monday's #1 Scripted Cable TV Telecast in Women 18-34, Women 18-49 and Females 12-34, and Cable TV's #1 Scripted Telecast in the Hour in Adults 18-34, Adults 18-49 and Viewers 12-34

~ Soars by Nearly 1 Million Viewers and by Double Digits in Key Demos in DVR Viewing

"Switched at Birth" (8:00 - 9:00 p.m.)

In its winter finale, ABC Family's award-winning original series "Switched at Birth" ranked as Monday's #1 scripted cable TV telecast in Women 18-34 (471,000/1.4 rating), Women 18-49 (753,000/1.2 rating) and Females 12-34 (745,000/1.6 rating), and cable TV's #1 scripted telecast in the hour in Adults 18-34 (612,000/0.9 rating), Adults 18-49 (958,000/0.8 rating) and Viewers 12-34 (923,000/1.0 rating).

Week to week, "Switched at Birth" soared by double digits in Adults 18-34 (+15% - 612,000 vs. 530,000), Women 18-34 (+10% - 471,000 vs. 428,000) and Women 18-49 (+10% - 958,000 vs. 871,000), and hit a 5-week high in Total Viewers (1.75 million).

· Based on available full week viewing numbers, "Switched at Birth" generates huge increases, gaining nearly 1 million more Total Viewers (1.7 million to 2.5 million) and surging by double-digit percentages across all target demos, including by 53% in Adults 18-34 (573,000 to 877,000), by 53% in Adults 18-49 (914,000 to 1.4 million) and by 46% in Viewers 12-34 (893,000 to 1.3 million).

Source: NTI, U.S. ratings. 3/11/11: L+SD; DVR Gains: 1/7/13-2/18/13, L+7; Season TP Rank, 1/7/13-3/11/13, most current.





  [march 2013]  
S
M
T
W
T
F
S
     


· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.

[12/05/16 - 03:28 PM]
OWN's "Queen Sugar" Season Finale Ranks as #1 Cable Telecast for Women Wednesday Night Delivering 2.76 Million Total Viewers
OWN further spins the numbers for the series to date.

[12/05/16 - 12:22 PM]
Season Finale of Freeform's "Ben & Lauren: Happily Ever After?" Soars to 5-Week Highs Across Key Target Demographics
Freeform further spins the numbers for the series to date.

[12/05/16 - 09:18 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Posts Another NBC Win
The Peacock easily tops the night in adults 18-49 and total viewers.

[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.