or


[03/13/13 - 02:37 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and #1 for the 10th Week a Row in Females 12-34
ABC Family spins the numbers for Tuesday, March 12.

[via press release from ABC Family]

Ratings Highlights for Tuesday, March 12, 2013 Final National Ratings

"Pretty Little Liars" is Tuesday's #1 TV Telecast in Women 18-34 and #1 for the 10th Week a Row in Females 12-34; Cable TV's #1 Telecast in Women 18-49; Trending for Most-Watched Season on Record in Target 18-34s and Women 18-49

"Pretty Little Liars" is Tuesday's Most-Tweeted TV Series for 10th Straight Week

Winter Finale of "The Lying Game" Ranks as Cable TV's #1 Scripted Telecast at 9 O'clock in Females 12-34

"Pretty Little Liars" (8:00 - 9:00 p.m.)

In its penultimate season telecast, "Pretty Little Liars" ranked as Tuesday's #1 TV telecast in Women 18-34 (760,000/2.2 rating), was the #1 TV telecast for the 10th consecutive week in Females 12-34 (1.32 million/2.9 rating) and Female Teens (564,000/4.8 rating) - each week since its Winter premiere - and was the #1 cable TV telecast in Women 18-49 (1.06 million/1.7 rating).

Once again the leader across social media, "Pretty Little Liars" was Tuesday's #1 'most social' TV series for the 10th straight week, according to SocialGuide, with 404,208 tweets (14.7 share) and 180,106 uniques (14.7 share). Impressively, "Pretty Little Liars" amassed more than 4 times the number of tweets (vs. 87,068) and number of uniques (vs. 40,862) than the #2 TV series, Oxygen's "Bad Girls Club."

· At 8 o'clock, "Pretty Little Liars" stood as TV's #1 telecast in the hour in Women 18-34, Viewers 12-34 (1.56 million/1.7 rating), Females 12-34, Teens 12-17 (638,000/2.7 rating) and Female Teens, marking the series' 10th week running at #1 in the latter 3 demos. Further, it was cable TV's #1 telecast in Adults 18-34, Adults 18-49 and Women 18-49.

· Based on available full-week DVR viewing numbers, "Pretty Little Liars" soars by more than 1 million Total Viewers (2.71 million to 3.82 million) and generated hefty double-digit increases across all target demos, including by 42% in Adults 18-34 (1.18 million to 1.67 million), by 42% in Adults 18-49 (1.51 million to 2.15 million) and by 41% in Viewers 12-34 (1.96 million to 2.77 million).

"The Lying Game" (9:00 - 10:00 p.m.)

At 9 p.m., the winter season finale of "The Lying Game" stood as cable TV's #1 scripted telecast in the hour in Females 12-34 (644,000/1.4 rating), was the #1 original scripted cable TV telecast Women 18-34 (352,000/1.0 rating) and Women 18-49 (500,000/0.8 rating), and overall was Tuesday's #2 TV telecast in Female Teens (292,000/2.5 rating), behind only "Pretty Little Liars."

· Notably, the Winter 2013 season of "The Lying Game" climbed by solid double-digit percentages over the opening leg of its freshman season (8/15/11-10/17/11) in key demos: +17% in Adults 18-34 (500,000 vs. 427,000), +21% in Women 18-34 (431,000 vs. 356,000), +13% in Adults 18-49 (679,000 vs. 601,000) and +19% in Women 18-49 (575,000 vs. 482,000).

· Based on available full-week viewing numbers, "The Lying Game" posts huge DVR increases, gaining close to 500,000 more Total Viewers (1.27 million to 1.70 million) and surging by double-digit percentages across all target demos, including by 35% in Adults 18-34 (523,000 to 708,000), by 37% in Adults 18-49 (707,000 to 967,000) and by 33% in Viewers 12-34 (865,000 to 1.15 million).

Source: NTI, U.S. ratings. 3/12/13: L+SD; DVR Gains: 1/8/13-2/19/13, L+7 vs. L+SD. Social Media: SocialGuide.





  [march 2013]  
S
M
T
W
T
F
S
     


· LYING GAME, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.