[03/13/13 - 09:58 AM]
"Smash" Delivers Week-to-Week Gains Despite Lower Lead-In
NBC spins the numbers for Tuesday, March 12.

[via press release from NBC]

Tuesday Results:

* From 10-11 p.m. ET, "Smash" (0.9/3 in 18-49, 2.9 million viewers overall) is currently up 0.1 of a point or 13 percent versus last week's official-national 0.8 rating in 18-49 and up 0.2 of a point or 29 percent versus last week's 0.7 in these preliminary fast-affiliate ratings. Note that this week's lead-in for "Smash" is down 22 percent week to week (to a 0.7 for an encore "New Normal," down from last week's 0.9 for an original). "Smash" is currently building on this week's lead-in by 29 percent or 0.2 of a point.

* Note that "Smash" continues to add an exceptional amount of viewership via time-shifting, with last week's 18-49 rating growing by 77% or 0.58 of a point going from these next-day "live plus same day" ratings to "live plus three day" results (to a 1.33 from a 0.75). In that slot, last week's "Golden Boy" went up 16% from L+SD to L+3 (to a 1.89 from a 1.63, 0.26 of a point) and "Body of Proof" grew by 42% (1.78 vs. 1.25, 0.53 of a point).

* "Smash" is also currently the most upscale drama on ABC, CBS, NBC and Fox so far this season in its concentration of adults 18-49 living in homes with $100K+ incomes, with an index of 163 in "most current" results that include "live plus three day" time-shifting (100 represents an average concentration of those homes), up from a 150 index last season.

* At 8 p.m. ET, a rebroadcast "Betty White's Off Their Rockers" averaged a 0.9/3 in 18-49 and 3.9 million viewers overall, and at 8:30, an original telecast of "Betty White's Off Their Rockers" delivered a 1.0/3 in 18-49 and 3.7 million viewers overall.

* Despite this week's startup of Daylight Saving Time and this week's debut in the hour of Fox's "Hell's Kitchen," both half-hours of "Off Their Rockers" finished within a tenth of a point of last week's 18-49 rating and both "Off Their Rockers" half-hours were up week to week in total viewers, with the 8 p.m. encore up versus last week by 9 percent (3.877 million viewers vs.3.557 million) and the 8:30 original up by 5 percent (3.747 million vs. 3.559 million).

* At 9 p.m. ET, an encore telecast of "Go On" averaged a 0.8/2 in 18-49 and 2.6 million viewers overall), and at 9:30 p.m. ET, a rebroadcast of "The New Normal" delivered a 0.7/2 in 18-49 and 2.2 million viewers overall. Last night's "New Normal" retained 88 percent of its 18-49 lead-in from "Go On," and built on its lead-in by 13 percent among women 18-49 (to a 0.9 from a 0.8).

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [march 2013]  


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