or


[03/19/13 - 10:57 AM]
The Hub Continues Its Ratings Climb
The Hub spins the numbers for the week of March 11-17.

[via press release from The Hub]

THE HUB CONTINUES ITS RATINGS CLIMB

In co-viewing, an important metric for networks that program for families and children, The Hub was the most co-viewed children's network among Kids 2-11 watching with Adults 18-49 for 32 consecutive weeks.

The Hub continues its upward climb and has generated year-to-year growth with Kids 2-11 and Households for 17 consecutive weeks.

Co-Viewing Details:

· The Hub was the most co-viewed children's network in Kids 2-11 watching with Adults 18-49. Thirty four percent (34%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (20%), Nickelodeon (25%), Cartoon Network (20%), Disney XD (22%), Nicktoons (23%), TeenNick (14%), Nick at Nite (23%) and Adult Swim (24%).

Weekly Details:

· In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+46%), Kids 6-11 (+59%), Adults 18-49 (+6%), Women 18-49 (+11%), Adults 25-54 (+9%), Women 25-54 (+16%), Persons 2+ (+24%) and Households (+18%).

· In Prime (Monday-Sunday, 8-11 p.m. ET), The Hub earned year-to-year time period delivery gains among Kids 2-11 (+90%), Kids 6-11 (+50%), Adults 18-49 (+71%), Women 18-49 (+100%), Adults 25-54 (+83%), Women 25-54 (+120%), Persons 2+ (+71%) and Households (+43%).





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