or


[03/20/13 - 08:35 AM]
"Smash" Is the Most Upscale Broadcast Drama So Far This Season in Its Concentration of Adults 18-49 Living in Homes with $100K+ Incomes
NBC spins the numbers for Tuesday, March 19.

[via press release from NBC]

Tuesday Results:

* From 10-11 p.m. ET, "Smash" (0.8/2 in 18-49, 2.6million viewers overall) grew from its first half-hour to its second by 14 percent in adults 18-49 (to a 0.8 rating from a 0.7), by 11 percent in adults 25-54 (1.0 vs. 0.9) and 8 percent in total viewers (2.7 million vs. 2.5 million), a rare accomplishment in the 10 p.m. hour. Rival dramas on ABC and CBS declined half-hour to half-hour in all three categories..

* Note that "Smash" continues to add an exceptional amount of viewership via time-shifting, with last week's 18-49 rating growing by 63 percent or 0.55 of a point going from these next-day "live plus same day" ratings to "live plus three day" results (to a 1.42 from a 0.87). In that slot, last week's "Golden Boy" went up 15 percent from L+SD to L+3 (to a 1.79 from a 1.55, 0.24 of a point) and "Body of Proof" grew by 50 percent (1.77 vs. 1.18, 0.59 of a point).

* "Smash" is also currently the most upscale drama on ABC, CBS, NBC and Fox so far this season in its concentration of adults 18-49 living in homes with $100K+ incomes, and tied for the #2 most upscale series overall on those networks, with an index of 165 in "most current" results that include "live plus three day" time-shifting (100 represents an average concentration of those homes), up from a 150 index last season.

* At 8 p.m. ET, "Betty White's Off Their Rockers" (1.0/3 in 18-49, 3.7 million viewers overall) is 25 percent or up 0.2 of a rating point in adults 18-49 and 3 percent in total viewers versus last week's encore in this time period (0.8/3 in 18-49, 3.590 million viewers overall).

* At 8:30 p.m. ET, "Betty White's Off Their Rockers" (1.1/3 in 18-49, 3.7 million viewers overall) grew by 22 percent or 0.2 of a rating point in 18-49 and 3 percent in total viewers versus last week's results in this time period (0.9/3 in 18-49, 3.586 million viewers overall), despite this week's debut in the hour of ABC's "Splash."

* At 9 p.m. ET, "Go On" averaged a 1.0/3 in 18-49 and 2.9 million viewers overall) and at 9:30 p.m. ET, "The New Normal" delivered a 0.7/2 in 18-49 and 2.1 million viewers overall.

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.1/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [march 2013]  
S
M
T
W
T
F
S
     


· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· BODY OF PROOF (ABC)
· GO ON (NBC)
· GOLDEN BOY (CBS)
· NEW NORMAL, THE (NBC)
· SMASH (NBC)











most recent ratings | view all posts
[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.

[02/26/15 - 07:50 AM]
ABC Delivers Solid Double-Digit Gains in Late-Night Over the Year-Ago Week
ABC spins the late-night numbers for the week of February 16-20.

[02/25/15 - 09:37 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of February 9-13.

[02/25/15 - 08:50 AM]
"The Voice" Is the #1 Big 4 Show of the Night by a 58% Margin, Matching Monday's Advantage
NBC spins the numbers for Tuesday, February 24.