or


[03/21/13 - 11:48 AM]
NCAA First Four(TM) on truTV Delivers 14 Percent Audience Growth
truTV spins the numbers for Tuesday, March 19.

[via press release from truTV]

NCAA First Four(TM) on truTV Delivers 14 Percent Audience Growth

The NCAA First Four(TM) on truTV presented by Northwestern Mutual grossed 4,477,000 total viewers, an increase of 14 percent over 3,937,000 total viewers for last year's comparable telecasts, based on Nielsen Fast Nationals. The corresponding 2.9 U.S. HH rating for the four telecasts this year is up 12 percent over a 2.6 U.S. HH rating in 2012.

Last night's doubleheader on truTV (March 20) grossed 2,250,000 total viewers to become the most-watched second day of the First Four(TM). Wednesday's coverage - LIU-Brooklyn vs. James Madison at 6:30 p.m. ET, followed by Boise State vs. La Salle at 9:15 p.m. - grossed a 1.5 U.S. HH rating, up 25 percent compared with last year's 1.2 U.S.HH rating. Viewership was up 22 percent when compared with last year's 1,840,000 total viewers.

Tuesday's First Four(TM) doubleheader on truTV (March 19) grossed 2,227,000 total viewers, up six percent when compared with an average of 2,097,000 total viewers for last year's comparable telecasts. The Tuesday night doubleheader - North Carolina A&T vs. Liberty at 6:30 p.m., followed by Middle Tennessee vs. St. Mary's (Calif.) at 9:15 p.m. - grossed a 1.5 U.S. HH rating, which was even with last year's first two telecasts.

For the third consecutive year, Turner Sports and CBS Sports are providing live coverage of all 67 games from the 2013 NCAA Division I Men's Basketball Championship across four national television networks - TBS, CBS, TNT and truTV.

-30-

Source: Nielsen Media Research. Based on Live+SD. 2013 NCAA First Four on truTV based on Nielsen Fast National data (03/19/2013 to 03/20/13) compared 2012 and 2011 game dates of the First Four on truTV .





  [march 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.