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[03/25/13 - 08:44 AM]
"All-Star Celebrity Apprentice" Ties for #1 for Its Second Hour from 10-11 p.m. Among ABC, CBS and NBC in 18-49
NBC spins the numbers for Sunday, March 24.

[via press release from NBC]

Sunday Results:

· From 9-11 p.m. ET, "All-Star Celebrity Apprentice" averaged a 1.5/4 in 18-49 and 5.1 million viewers overall. On a night that included special competition from about a 45-minute overrun of "Amazing Race" on CBS, "All-Star Celebrity Apprentice" built on NBC's results in the prior hour from 8-9 p.m. ET by 15 percent in 18-49 rating (1.5 vs. 1.3).

· "All-Star Celebrity Apprentice" tied for #1 for its second hour from 10-11 p.m. among ABC, CBS and NBC in 18-49 (with a 1.6 rating from 10-11 vs. a 1.6 for CBS's "Good Wife" overrun and "The Mentalist") and was #1 outright among those networks from 10:30-11 p.m.

· In the 10:30 p.m. ET lead-in to local news, "All-Star Celebrity Apprentice" tied for #1 in the key news demographic of adults 25-54 (with a 2.2 rating vs. a 2.2 for CBS's combination of "Good Wife" and "Mentalist"), erasing a 15 percent margin for CBS during the prior half-hour (2.3 for "Good Wife" vs. 2.0 for "Apprentice"). "Apprentice" was #1 or tied for #1 among ABC, CBS and NBC from 10:30-11 p.m. in adults, men and women 18-34; adults, men and women 18-49; and adults and men 25-54.

· From 7-9 p.m. ET, "Dateline NBC" (1.1/3 in 18-49, 6.1 million viewers overall) reported a season high for a Sunday edition in total viewers (6.110 million), pending updates. "Dateline" is up week to week in total viewers by 9 percent (6.110 million vs. 5.620 million).

· From its first half-hour to its fourth, "Dateline" grew in total viewers by 20 percent or 1.2 million persons (to 6.8 million from 5.6 million). In 18-49, the growth was 44 percent (1.3. vs. 0.9).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· APPRENTICE, THE (NBC)
· DATELINE NBC (NBC)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)









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