[03/25/13 - 03:39 PM]
Animal Planet's Tanked Scores "Fintastic" Season Premiere, Luring in Highest Performance with 1.6 Million Viewers
Animal Planet spins the numbers for Friday, March 22.

[via press release from Animal Planet]



(Los Angeles - March 25, 2013) - On Friday night, viewers swam in schools to watch the season premiere of TANKED and check out Wayde King and Brett Raymer's sensational aquarium creations. The season opener, 'Pranks and Dranks,' reeled in 1.6M P2+ viewers and was up 53% compared to its 2012 levels. The episode surpassed its previous high of 1.2M P2+ viewers, making it the most-watched episode in series history.

'Pranks and Dranks', which aired Friday, March 22, at 9 PM (ET/PT) also ranks as the series' #1 episode based on delivery and scored double-digit gains among all other major demos, including HH (1M, +38%), P25-54 (833K, +66%), P18-49 (824K, +69%), W18-49 (443K, +79%), W25-54 (419K, +68%), M25-54 (414K, +63%) and M18-49 (381K, +57%).

'Pranks and Dranks' also helped the network produce its best-ever Friday night performance among total viewers, with 1.3M P2+ viewers; also, it helped Animal Planet achieve its best Friday night in network history among W25-45 and W18-49.

In addition, TANKED helped Animal Planet rank #2 with P18-49 and M25-54 among all ad-supported cable in the 9PM time slot, excluding sports.

In the season premiere, Wayde and Brett build a Jackass-themed aquarium for Jackass producer Jeff Tremaine while dealing with antics of "Wee Man" and Pontius. Upcoming episodes find the guys creating a pop-up tank for Miami Heat's Dwyane Wade featuring his new Sting WADE sneaker, a Cleopatra-themed tank for an eclectic hotel and Ultimate "Aquagon" aquarium for UFC headquarters.

As co-owners of Las Vegas-based Acrylic Tank Manufacturing (ATM), Wayde and Brett must build some of the most enormous and awe-inspiring tanks and aquariums for top celebrities, luxury hotels and casinos, Fortune 500 businesses, private homes and millionaire homeowners across the country, which are then filled with the most exotic and colorful fish in the world. ATM takes on more than 200 projects every year with tanks ranging from 50 to 50,000 gallons in size.

TANKED is produced for Animal Planet by Nancy Glass Productions. Nancy Glass, Eric Neuhaus and Matthew Carter are the executive producers for Nancy Glass Productions, and Melinda Toporoff is the executive producer and Pat Dempsey is production coordinator for Animal Planet. TANKED was developed by Animal Planet's Charlie Foley.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

  [march 2013]  


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