or


[03/27/13 - 02:15 PM]
ABC Family's Exclusive Social Media Announcement of "Ravenswood," a "Pretty Little Liars" Spin-Off, Garners Over 369 Million Social Impressions Worldwide
ABC Family spins the digital numbers for Tuesday, March 26.

[via press release from ABC Family]

#POWEROFPRETTYLITTLELIARSSOCIALMEDIA

EXCLUSIVE SOCIAL MEDIA ANNOUNCEMENT OF "PRETTY LITTLE LIARS'" SPIN-OFF SERIES "RAVENSWOOD" EXPLODES ACROSS SOCIAL MEDIA PLATFORMS AND ABCFAMILY.COM

Unique Tactic Generates Over 369 Million Social Impressions Worldwide

Yesterday ABC Family announced it had greenlit the original one-hour drama series "Ravenswood," a spin-off of their number one-rated series, "Pretty Little Liars," exclusively across all "Pretty Little Liars" social media platforms. "Pretty Little Liars" is the #1 most social show on television.

The never-before-done announcement was pushed out providing a unique clue for each different digital platform - Facebook, Twitter, Tumbler, Instagram, Pinterest, GetGlue, YouTube and abcfamily.com - generating over 369 million total impressions worldwide, including over 33 million on Facebook, over 333 million on Twitter and close to three million on GetGlue. "Ravenswood" quickly amassed over 24,000 Facebook fans and over 18,000 Twitter followers, with #Ravenswood trending on Twitter for nearly two hours.

Furthermore, more than 27,000 people posted nearly 49,000 tweets, generating a unique reach of 15.6 million Twitter accounts. The most 're-tweeted' tweet was the 'official announcement of the new show from @ABCFpll,' which garnered 3,586 re-tweets in just 11 hours yesterday.

Jenn Deering Davis, Co-Founder of Union Metrics, said: "This is another example of the power of 'Pretty Little Liars' in social media; it will generate more buzz about a brand new show in one day on Twitter - with absolutely no other marketing - than many existing programs see on the platform in a week."

From "Pretty Little Liars" executive producers I. Marlene King, Oliver Goldstick, Joseph Dougherty and Leslie Morgenstein, "Ravenswood" will center on a town, not far from Rosewood, PA (the home base of "Pretty Little Liars"), which has suffered under a deadly curse for generations. Five strangers suddenly find themselves connected by this fatal curse and need to dig into the town's mysterious and terrible history before it's too late for each of them. The series will premiere on ABC Family following the annual "Pretty Little Liars" special Halloween episode in October 2013.

"Pretty Little Liars" revolves around four teenage girlfriends who lost touch with one another after the mysterious death of a friend, Alison. The girls are suddenly reunited when they each begin receiving messages suggesting Alison is actually alive - and watching them. Based upon the book series by Sara Shepard, "Pretty Little Liars" stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse. Recurring guest stars Holly Marie Combs and Chad Lowe also appear.

"Pretty Little Liars" and "Ravenswood" are produced by Alloy Entertainment in association with Warner Horizon Television and executive-produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(r) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

Social Media Sources: 3/26/13, Facebook, Twitter, GetGlue and Union Metrics.





  [march 2013]  
S
M
T
W
T
F
S
     


· PRETTY LITTLE LIARS (FREEFORM)
· RAVENSWOOD (ABC FAMILY)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.