"Hardcore Pawn" Kicks Off Season Seven with Another Record, truTV's Largest Delivery of Adults 18-49 Ever
truTV's hit series Hardcore Pawn just keeps on reaching new heights. Last night, the hit series launched its seventh season with 1.6 million adults 18-49, truTV's biggest delivery ever in that key demo and a remarkable boost of +36% over the show's sixth season launch in July 2012. Hardcore Pawn also scored truTV's biggest season opener ever, drawing a total of 3.2 million viewers (+25% compared to the July 2012 launch of season six) and 862,000 men 18-49 (+18%).
Competitively, Hardcore Pawn ranked as basic cable's #1 unscripted program in the 9 p.m. half hour in delivery of total viewers, adults 18-49 and men 18-49. The episode was followed by a new episode of the hit truTV series Storage Hunters, which scored strong deliveries of 2.1 million viewers, 1.0 million adults 18-49 and half a million men 18-49.
About truTV's Hardcore Pawn
truTV's Hardcore Pawn takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, who is being groomed to eventually take over the store, and daughter, Ashley, who thinks Seth isn't ready for the top job. Hardcore Pawn comes to truTV from Zodiak New York, with Mike Gamson and Richard Dominick serving as executive producers. The series, which airs Tuesdays at 9 p.m. (ET/PT), will celebrate its 100th episode on April 16.