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[03/28/13 - 11:51 AM]
Jay Leno and Jimmy Fallon Top the ABC and CBS Time-Period Competition for the Late-Night Week of March 18-22
NBC spins the late-night numbers for the week of March 18-22.

[via press release from NBC]

JAY LENO AND JIMMY FALLON TOP THE ABC AND CBS TIME-PERIOD COMPETITION FOR THE LATE-NIGHT WEEK OF MARCH 18-22

LENO HITS SEVEN-WEEK HIGH IN TOTAL VIEWERS AND FOUR-WEEK BEST IN 18-49 VIEWERS OVER DAVID LETTERMAN, WHILE FALLON CONTINUES DOMINANCE OVER 'NIGHTLINE' AND CRAIG FERGUSON

UNIVERSAL CITY, Calif. - March 28, 2013 - "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" were #1 for the week of March 18-22 in 18-49 viewers, total viewers and other key categories versus their ABC and CBS time-period competition.

At 11:35 p.m. ET, "The Tonight Show with Jay Leno" hit a seven-week high in total viewers with 3.522 million (best since Jan. 28-Feb. 1) and a four-week high in the 18-49 demo with 982,000 viewers (best since Feb. 18-22). That was better than ABC's "Jimmy Kimmel Live" last week and CBS's "Late Show with David Letterman" from Monday through Wednesday. CBS aired NCAA basketball tournament coverage on Thursday and Friday, and those numbers are not reflected here.

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 18 weeks in a row and topped "Jimmy Kimmel Live" for nine of their 11 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 22 weeks in a row and "Jimmy Kimmel Live" for 11 of 11 weeks.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" defeated ABC's "Nightline" in the head-to-head half-hour in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Fallon has now generated bigger 18-49 audiences than CBS's "Late Late Show with Craig Ferguson" for 23 of the last 24 weeks and prevailed in total viewers for 20 of the last 22 weeks. Versus ABC's "Nightline" in their head-to-head half-hour, Fallon has out-delivered the newsmagazine for 11 weeks in a row in viewers 18-49 and seven of the last eight weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 18-22. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3*
ABC "Kimmel," 0.7/3*
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2*
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.5 million viewers
CBS "Late Show," 3.0 million viewers*
ABC "Kimmel," 2.6 million viewers*
12:35-1:05 a.m. ET
ABC "Nightline," 1.4 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.4 million viewers *
1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers*

* Thursday and Friday CBS programming was delayed by basketball and is excluded from these averages. Monday's "Last Call" and Friday's "Jimmy Kimmel Live" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.7/3**
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.5 million viewers
CBS "Late Show," 3.1 million viewers
ABC "Kimmel," 2.6 million viewers**
12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers**
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF MARCH 18-MARCH 22

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.4 with encore telecasts
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.3 with encore telecasts
TBS, 11 p.m.-midnight, "Conan," 0.3 with encore telecasts***
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 0.8 million with encore telecasts
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6 million with encore telecasts
TBS, 11 p.m.-midnight, "Conan," 0.7 million with encore telecasts***
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

*** Thursday's "Conan" was delayed by NCAA basketball and is excluded from these averages.





  [march 2013]  
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