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[03/29/13 - 07:44 AM]
CBS Sports and Turner Sports' Exclusive Coverage of the 2013 NCAA Division I Men's Basketball Championship Regional Semifinals Up 4% vs. 2012
CBS and Turner spin the numbers for Thursday, March 28.

[via press release from CBS]

CBS Sports and Turner Sports' Exclusive Coverage of the 2013 NCAA Division I Men's Basketball Championship Regional Semifinals Up 4% vs. 2012

2013 NCAA Tournament to Date Ratings Up 5% vs. Last Year

Turner Sports and CBS Sports' exclusive coverage of the 2013 NCAA Division I Men's Basketball Championship Regional Semifinals on Thursday, March 28, averaged a 7.3/14, based on Nielsen overnight ratings, an increase of 4% over a 7.0/12 last year. Ratings improved despite three of the four games being decided by 10 points or more.

Exclusive coverage of the 2013 NCAA Division I Men's Basketball Championship across the four networks - TBS, CBS, TNT and truTV - is averaging a gross rating/share of 6.4/14, based on Nielsen overnight ratings, up 5% compared with a 6.1/13 tournament to date in 2012.

Regional Semifinal coverage continues tonight, March 29, with the following slate of games:

Regional Semifinals - Friday, March 29 (7 p.m.-Midnight ET)

Tip (ET) Network Site Game Play-by-Play/Analyst//Reporter Producer/Director

7:15 p.m. CBS Indianapolis I Oregon vs. Louisville Jim Nantz/Clark Kellogg//Tracy Wolfson Mark Wolff/Bob Fishman

7:37 p.m. TBS North Texas I Kansas vs. Michigan Marv Albert/Steve Kerr//Craig Sager Scott Cockerill/Lonnie Dale

After conc. I CBS Indianapolis II Michigan State vs. Duke Nantz/Kellogg//Wolfson Wolff/Fishman

After conc. I TBS North Texas II Florida Gulf Coast vs. Florida Albert/Kerr//Sager Cockerill/Dale

Source: Nielsen Media Research, based on Metered Market data, Live +SD data stream. 3/19/13 to 03/28/13 vs. 03/13/12 to 03/22/12. 2013 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





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