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[03/29/13 - 08:47 AM]
Thursday's Broadcast Ratings: "Idol" Tops Viewers But ABC, CBS Share Demo Crown
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for thursday, march 28, 2013)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live sports, Fast Nationals for CBS are approximate.]

FOX (7.530 million viewers, #1; adults 18-49: 2.0, #3) was the most-watched network on Thursday thanks to a new "American Idol" (11.029 million viewers, #1; adults 18-49: 2.7, #3) followed by a new "Raising Hope" (4.566 million viewers, #7; adults 18-49: 1.4, #T7) and the season finale of "Raising Hope" (3.496 million viewers, #10; adults 18-49: 1.2, #T9).

ABC (7.053 million viewers, #2; adults 18-49: 2.3, #T1) however snagged the demo crown with its mix of "Wife Swap" (4.274 million viewers, #8; adults 18-49: 1.4, #T7), "Grey's Anatomy" (8.832 million viewers, #2; adults 18-49: 2.8, #2) and "Scandal" (8.053 million viewers, #4; adults 18-49: 2.6, #4).

CBS (6.917 million viewers, #3; adults 18-49: 2.3, #T1) likewise shared top adults 18-49 honors with its coverage of "NCAA Men's Basketball Championship: Marquette vs. Miami" (6.569 million viewers, #5; adults 18-49: 2.1, #5), "NCAA Men's Basketball Championship Update" (5.276 million viewers, #6; adults 18-49: 1.7, #6) and "NCAA Men's Basketball Championship: Syracuse vs. Indiana" (8.261 million viewers, #3; adults 18-49: 2.9, #1).

Next up was NBC (2.621 million viewers, #4; adults 18-49: 0.8, #4) with a repeat of "Community" (2.353 million viewers, #12; adults 18-49: 0.7, #T12), a new "1600 Penn" (1.894 million viewers, #13; adults 18-49: 0.7, #T12), a repeat of "The Office" (1.662 million viewers, #15; adults 18-49: 0.7, #T12), the season finale of "1600 Penn" (1.889 million viewers, #14; adults 18-49: 0.7, #T12) and a repeat "Law & Order: Special Victims Unit" (3.964 million viewers, #9; adults 18-49: 1.0, #11).

And finally, originals from "The Vampire Diaries" (2.426 million viewers, #11; adults 18-49: 1.2, #T9) and "Beauty and the Beast" (1.554 million viewers, #16; adults 18-49: 0.6, #16) on The CW (1.990 million viewers, #5; adults 18-49: 0.9, #5) closed out the evening.

In the netlet's target demo (women 18-34), "Diaries" delivered a 1.5 rating at 8:00/7:00c and "Beast" a 0.7 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
0.00% - The Vampire Diaries
-3.45% - Grey's Anatomy
-3.57% - American Idol
-3.70% - Scandal
-6.67% - Raising Hope - 9:00 (vs. 2/26/13)
-12.50% - 1600 Penn - 9:30
-14.29% - Raising Hope - 9:30 (vs. 2/26/13)
-14.29% - Beauty and the Beast
-17.65% - Wife Swap
-22.22% - 1600 Penn - 8:30

Year-to-year changes (adults 18-49):
+188.89% - Scandal (vs. Private Practice (Repeat))
+133.33% - Grey's Anatomy (vs. Grey's Anatomy (Repeat))
+9.09% - The Vampire Diaries
+7.41% - NCAA Men's Basketball Championship: Syracuse vs. Indiana (vs. The Mentalist)
0.00% - Beauty and the Beast (vs. The Secret Circle)
0.00% - Wife Swap (vs. Missing)
-35.71% - American Idol
-40.51% - NCAA Men's Basketball Championship: Marquette vs. Miami (vs. The Big Bang Theory/Rules of Engagement/Person of Interest)
-46.15% - 1600 Penn - 9:30 (vs. Up All Night)
-48.48% - NCAA Men's Basketball Championship Update (vs. Person of Interest)
-50.00% - Raising Hope - 9:00 (vs. Touch)
-53.33% - 1600 Penn - 8:30 (vs. 30 Rock)
-57.14% - Raising Hope - 9:30 (vs. Touch)

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/29/12):

FOX (12.20 million viewers, #2; adults 18-49: 3.5, #1) took home top demo honors on Thursday thanks to new episodes of "American Idol" (15.27 million viewers, #1; adults 18-49: 4.2, #2) and "Touch" (9.13 million viewers, #5; adults 18-49: 2.8, #T4).

CBS (13.04 million viewers, #1; adults 18-49: 3.2, #2) then was the most-watched network with the post-NCAA returns of "The Big Bang Theory" (13.64 million viewers, #3; adults 18-49: 4.5, #1) - tied as its season low, "Rules of Engagement" (8.82 million viewers, #6; adults 18-49: 2.8, #T4), "Person of Interest" (14.41 million viewers, #2; adults 18-49: 3.3, #3) and "The Mentalist" (13.48 million viewers, #4; adults 18-49: 2.7, #6).

Next up was NBC (3.11 million viewers, #4; adults 18-49: 1.3, #3) with new episodes of "Community" (3.63 million viewers, #9; adults 18-49: 1.7, #7) and "30 Rock" (3.20 million viewers, #10; adults 18-49: 1.5, #8) followed by a repeat of "The Office" (2.60 million viewers, #14; adults 18-49: 1.2, #T11) and new episodes of "Up All Night" (2.95 million viewers, #12; adults 18-49: 1.3, #10) - a series low - and "Awake" (3.13 million viewers, #11; adults 18-49: 1.0, #14) - likewise a series low.

Meanwhile, ABC (4.91 million viewers, #3; adults 18-49: 1.2, #4) offered up a new "Missing" (7.72 million viewers, #7; adults 18-49: 1.4, #9) plus repeats of "Grey's Anatomy" (4.21 million viewers, #8; adults 18-49: 1.2, #T11) and "Private Practice" (2.81 million viewers, #13; adults 18-49: 0.9, #15).

And finally on The CW (1.85 million viewers, #5; adults 18-49: 0.9, #5), originals of "The Vampire Diaries" (2.36 million viewers, #15; adults 18-49: 1.1, #13) and "The Secret Circle" (1.34 million viewers, #16; adults 18-49: 0.6, #16) closed out the night. In the netlet's target demo (women 18-34), "Diaries" posted a 1.7 rating while "Circle" delivered a 0.9 rating.

Week-to-week changes (adults 18-49):
+5.00% - American Idol
+3.70% - Rules of Engagement (vs. 12/15/11)
0.00% - Community
0.00% - 30 Rock
-2.94% - Person of Interest (vs. 3/8/12)
-3.57% - The Mentalist (vs. 3/8/12)
-7.14% - Up All Night
-11.76% - The Big Bang Theory (vs. 3/8/12)
-12.50% - Touch
-12.50% - Missing
-14.29% - The Secret Circle
-15.38% - The Vampire Diaries
-16.67% - Awake

Year-to-year changes (adults 18-49):
+120.00% - The Vampire Diaries (vs. The Vampire Diaries (Repeat))
+88.89% - Community (vs. Community (Repeat))
+50.00% - 30 Rock (vs. Perfect Couples)
+50.00% - The Secret Circle (vs. Nikita (Repeat))
+25.00% - The Big Bang Theory
+21.74% - Rules of Engagement
+18.18% - Up All Night (vs. Parks & Recreation (Repeat))
+17.86% - Person of Interest (vs. CSI: Crime Scene Investigation)
0.00% - Awake (vs. 30 Rock (Repeat)/Outsourced (Repeat))
-3.57% - The Mentalist
-26.32% - Touch (vs. Mobbed)
-26.32% - Missing (vs. Spring Wipeout)
-37.31% - American Idol

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/7; CBS's "Late Show with David Letterman," 2.6/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.4/2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-4) topped "Late Late Show" (0.4/3 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

Source: Nielsen Media Research





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