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[03/30/13 - 07:04 AM]
CBS Sports and Turner Sports' Exclusive Coverage of the 2013 NCAA Division I Men's Basketball Championship Nets Highest Rated Friday Regional Semi-finals in 23 Years
CBS and Turner spin the numbers for Friday, March 29.
[via press release from CBS]

CBS Sports and Turner Sports' Exclusive Coverage of the 2013 NCAA Division I Men's Basketball Championship Nets Highest Rated Friday Regional Semi-finals in 23 Years

Friday Regional Semi-final Ratings Up 20% vs. 2012; Tournament to Date Up 6%

Turner Sports and CBS Sports' exclusive coverage of the 2013 NCAA Division I Men's Basketball Championship Regional Semi-finals on Friday, March 29 averaged a metered HH rating/share of 8.9/17, based on Nielsen overnight ratings, to become the highest rated Friday Regional Semi-final in 23 years, when the tournament expanded to its current format. The 8.9/17 is up 20% compared with a 7.4/14 last year.

Exclusive coverage of the 2013 NCAA Division I Men's Basketball Championship across the four networks - TBS, CBS, TNT and truTV - is averaging a gross rating/share of 6.6/14, based on Nielsen overnight ratings, up 6% compared with a 6.2/13 tournament to date in 2012.

Source: Nielsen Media Research, based on Metered Market data, Live +SD data stream. 3/19/13 to 03/29/13 vs. 03/13/12 to 03/23/12. 2013 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





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