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[04/06/13 - 08:40 AM]
Friday's Broadcast Ratings: "Shark Tank" Paves the Way to ABC Demo Victory
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, april 5, 2013)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (5.177 million viewers, #2; adults 18-49: 1.6, #1) took home top demo honors on Friday with its mix of "Happy Endings" (3.303 million viewers, #8; adults 18-49: 1.1, #6), another "Happy Endings" (2.670 million viewers, #9; adults 18-49: 1.0, #7), "Shark Tank" (6.768 million viewers, #4; adults 18-49: 2.1, #1) and "20/20" (5.776 million viewers, #5; adults 18-49: 1.8, #2).

CBS (8.937 million viewers, #1; adults 18-49: 1.3, #2) then claimed the silver with a new "Undercover Boss" (8.452 million viewers, #2; adults 18-49: 1.6, #3), the relocated "Vegas" (7.588 million viewers, #3; adults 18-49: 0.9, #8) - a series low - and an original "Blue Bloods" (10.773 million viewers, #1; adults 18-49: 1.4, #5).

Next up was NBC (3.670 million viewers, #3; adults 18-49: 0.9, #3) and its lineup of "Fashion Star" (2.581 million viewers, #10; adults 18-49: 0.6, #T11), "Grimm" (4.956 million viewers, #6; adults 18-49: 1.5, #4) and "Rock Center With Brian Williams" (3.476 million viewers, #7; adults 18-49: 0.7, #T9).

Meanwhile, FOX (2.285 million viewers, #4; adults 18-49: 0.6, #4) offered up a repeat of "Kitchen Nightmares" (2.174 million viewers, #12; adults 18-49: 0.7, #T9) plus a new "Touch" (2.396 million viewers, #11; adults 18-49: 0.6, #T11).

And finally, fresh installments of "Nikita" (1.260 million viewers, #13; adults 18-49: 0.3, #13) and "Cult" (0.589 million viewers, #14; adults 18-49: 0.2, #14) on The CW (0.924 million viewers, #5; adults 18-49: 0.2, #5) closed out the night. In the netlet's target demo (women 18-34), "Nikita" delivered a 0.3 rating at 8:00/7:00c and "Cult" a 0.1 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+42.86% - Happy Endings - 8:30
+28.57% - 20/20
+23.53% - Shark Tank
+22.22% - Happy Endings - 8:00
+20.00% - Touch
+15.38% - Grimm
+14.29% - Undercover Boss (vs. 3/8/13)
0.00% - Cult
-12.50% - Rock Center With Brian Williams
-17.65% - Blue Bloods (vs. 3/15/13)
-25.00% - Fashion Star
-25.00% - Nikita
-40.00% - Vegas (vs. 2/19/13)

Year-to-year changes (adults 18-49):
+31.25% - Shark Tank (vs. Primetime: What Would You Do?)
+20.00% - 20/20
+15.38% - Grimm
0.00% - Nikita (vs. Nikita (Repeat))
-11.11% - Undercover Boss
-15.38% - Happy Endings - 8:00 (vs. Shark Tank (Repeat))
-17.65% - Blue Bloods
-23.08% - Happy Endings - 8:30 (vs. Shark Tank (Repeat))
-25.00% - Fashion Star (vs. Who Do You Think You Are?)
-33.33% - Cult (vs. Supernatural (Repeat))
-36.36% - Rock Center With Brian Williams (vs. Dateline NBC)
-40.00% - Touch (vs. Fringe)
-43.75% - Vegas (vs. CSI: NY)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.6/6; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.9/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.3/2 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/6/12):

CBS (9.15 million viewers, #1; adults 18-49: 1.7, #1) was the network to beat on a low key Friday with its mix of "Undercover Boss" (7.75 million viewers, #3; adults 18-49: 1.8, #1), "CSI: NY" (8.95 million viewers, #2; adults 18-49: 1.6, #T3) and "Blue Bloods" (10.76 million viewers, #1; adults 18-49: 1.7, #2).

A silver medal then went to ABC (4.81 million viewers, #2; adults 18-49: 1.4, #2) with a repeat of "Shark Tank" (4.41 million viewers, #8; adults 18-49: 1.3, #T6) followed by new episodes of "Primetime: What Would You Do?" (4.87 million viewers, #5; adults 18-49: 1.6, #T3) and "20/20" (5.13 million viewers, #4; adults 18-49: 1.5, #5).

Next up was NBC (4.37 million viewers, #3; adults 18-49: 1.0, #T3) and its combination of "Who Do You Think You Are?" (4.53 million viewers, #6; adults 18-49: 0.8, #11), "Grimm" (4.47 million viewers, #7; adults 18-49: 1.3, #T6) and "Dateline NBC" (4.09 million viewers, #9; adults 18-49: 1.1, #T8).

Meanwhile, FOX (3.50 million viewers, #4; adults 18-49: 1.0, #T3) offered up the relocated "The Finder" (3.92 million viewers, #10; adults 18-49: 1.1, #T8) - a series low - plus a new "Fringe" (3.08 million viewers, #11; adults 18-49: 1.0, #10).

And finally, repeats of "Nikita" (1.01 million viewers, #12; adults 18-49: 0.3, #T12) and "Supernatural" (0.83 million viewers, #13; adults 18-49: 0.3, #T12) on The CW (0.92 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening.

Week-to-week changes (adults 18-49):
+8.33% - Grimm
+6.67% - Primetime: What Would You Do?
+6.25% - Blue Bloods
0.00% - Undercover Boss
0.00% - Who Do You Think You Are?
0.00% - CSI: NY
-8.33% - Dateline NBC
-16.67% - Fringe
-28.57% - 20/20
-52.17% - The Finder (vs. 3/8/12)

Year-to-year changes (adults 18-49):
+100.00% - Undercover Boss (vs. Chaos)
+66.67% - Fringe (vs. Fringe (Repeat))
+14.29% - Primetime: What Would You Do?
+13.33% - Blue Bloods
0.00% - CSI: NY
0.00% - 20/20
-7.14% - Grimm (vs. Dateline NBC)
-8.33% - The Finder (vs. Kitchen Nightmares (Repeat))
-21.43% - Dateline NBC
-38.46% - Who Do You Think You Are?

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 1.6/4 with an encore delayed by Masters coverage; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/3; "Late Show," 0.4/2 with an encore delayed by Masters coverage; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.7/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3 delayed by Masters coverage). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-4) topped "Late Late Show" (0.3/2 delayed by Masters coverage).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

Source: Nielsen Media Research





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