DISCOVERY CHANNEL'S "YUKON MEN" DOMINATES AS THE #1 FRIDAY PRIME TIME PROGRAM IN CABLE FOR MEN
New Episode Grabs 2.07 Million Viewers
(Silver Spring, MD) Discovery Channel's YUKON MEN was the #1 cable program among Persons and Men 25-54 delivery (no exclusions) on Friday, April 5th, 2013 earning 1.42 HH/0.96 P25-54 and delivered 2.07 million total viewers P2+.
YUKON MEN out-delivered multiple broadcast programs among M25-54 delivery including NBC's "Rock Center with Brian Williams" and "Fashion Star," FOX's "Touch" and "Kitchen Nightmares" and ABC's "Happy Endings."
Source: Nielsen. NHI Calendar. 4/5/13. Live+SD AA% and AA (000).