[04/09/13 - 12:44 PM]
The Hub's Entire Schedule Continues to Deliver - In Total Day, The Hub Gains Year-to-Year in Key Demos
The Hub spins the numbers for the week of April 1-7.

[via press release from The Hub]


In Total Day, The Hub Gains Year-to-Year in Key Demos

For 35 Consecutive Weeks, The Hub Is The Most Co-Viewed Children's Network

LOS ANGELES - Strength of schedule continues to deliver for The Hub Network, the fastest growing children's cable network. The Hub experiences year-to-year growth buoyed by the success of numerous Hub Original Series, including "Littlest Pet Shop," "My Little Pony Friendship is Magic," "Transformers Prime Beast Hunters" and "Family Game Night," all from Hasbro Studios, as well as "Strawberry Shortcake's Berry Bitty Adventures" from American Greetings, and "R.L. Stine's The Haunting Hour" from Front Street Pictures with The Hatchery, LLC.

- In Total Day, The Hub gains year-to-year in key demos, including Kids, Adults, Women, and Total Viewers. (Details below)

- For 35 consecutive weeks, The Hub was the most co-viewed children's network among Kids 2-11 watching with Adults 18-49. (Details below)

Total Day Details:

- In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+46%), Kids 6-11 (+61%), Adults 18-49 (+6%), Women 18-49 (+12%), Adults 25-54 (+6%), Women 25-54 (+24%), Persons 2+ (+31%) and Households (+36%).

Co-Viewing Details:

- The Hub was the most co-viewed children's network in Kids 2-11 watching with Adults 18-49. Thirty five percent (35%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (18%), Nickelodeon (26%), Cartoon Network (21%), Disney XD (20%), Nicktoons (15%), TeenNick (17%), Nick at Nite (23%), Adult Swim (27%), and Disney Junior (33%), which had its first rated week.

(Source: The Nielsen Company, program based dayparts, most current, 4/1/13-4/7/13 vs. 4/2/12-4/8/12, growth by delivery, co-viewing from NPower)

About The Hub Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork

  [april 2013]  


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