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[04/15/13 - 07:21 AM]
CBS Sports' 2013 Masters Final-Round Coverage Earns Ratings Increase of 26%
CBS spins the numbers for Sunday, April 14.

[via press release from CBS]

CBS SPORTS' 2013 MASTERS FINAL-ROUND COVERAGE EARNS RATINGS INCREASE OF 26%

CBS Sports' final-round coverage of the 2013 Masters on Sunday, April 14, which saw Australia's Adam Scott win the coveted Green Jacket in an extra-holes playoff over Argentina's Angel Cabrera for his first career major, earned an average household rating/share of 10.2/21, up 26% from last year's 8.1/19 in the Nielsen metered markets.

This year's final-round rating peaked with a 13.4/25 from 7:00-7:30 PM, ET.

CBS Sports' coverage of the 2013 Masters on Saturday, April 14 scored an average HH rating/share of 6.3/15, up 24% from last year's 5.1/12 in the metered markets.

This year's third-round rating peaked with a 7.2/17 from 5:30-6:00 PM, ET.





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