or


[04/17/13 - 02:59 PM]
MTV's Audience Loves Getting "Awkward" - Season Three Debut Is the #1 Cable Series of the Day with Persons 12-34
MTV spins the numbers for Tuesday, April 16.

[via press release from MTV]

MTV'S AUDIENCE LOVES GETTING "AWKWARD"

The Season Three Debut is the #1 Cable Series of the Day with P12-34, the Highest Rated "Awkward" Premiere to Date and Tuesday's Most Social Television Program

New York, NY (April 17, 2013) - The season three debut of MTV's hit scripted series "Awkward" garnered a 2.3 P12-34 rating for each of the two back-to-back episodes, making it the highest rated debut for the series to date, up five percent from the season two premiere and 35 percent from season one launch. The premiere episodes were Tuesday's #1 and #2 cable series of the day with P12-34, averaging 2.1 million total viewers for each episode.

The series also had its highest rating ever among teens, with a 4.0 rating for the 10:00 p.m. episode and a 3.9 for the 10:30 p.m. episode, making the premieres the top two telecasts across all television for the day in the demo. The show earned an impressive 6.4 and a 6.3 rating with female teens for the first two episodes, also ranking #1 and #2 across all television for the day.

"Awkward" was also the most social TV program of the day, with a quarter of all Twitter TV conversations centering around the series, according to Social Guide. In total, the show generated over 360,000 tweets by over 220,000 unique sources. Additionally, while off air in the lead up to the season three debut, MTV's "Awkward" Facebook page experienced 50 percent growth, now boasting 2.3 million fans.

In next week's episode, airing on Tuesday, April 23 at 10:00 p.m. ET/PT, Matty is distant after he finds out about Jenna's pregnancy scare, and Jenna will do almost anything to avoid having "the talk." For a sneak peek, click HERE.

For more ways to connect with "Awkward" follow the show on Twitter @MTVAwkward or like it on Facebook.

"Awkward" was created by Lauren Iungerich. Iungerich and Erin Ehrlich serve as executive producers.

Awkward will air internationally on MTV channels around the world beginning September 2013.

Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Twitter volume from Social Guide.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [april 2013]  
S
M
T
W
T
F
S
 


· AWKWARD (MTV)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.